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Discount Coupon Recommendation and Redemption System

Objective

DICO(RE)2S is an SME European Consortium devoted to develop and deploy a coupon-based discount campaign platform that will exploit state-of-the-art information and communication technologies and processes for providing consumers and retailers/manufactures with a personalized and efficient environment for maximizing customer satisfaction and business profitability.
The platform will incorporate a centralized social-network-type of virtual space from which retailers/manufactures and customers will offer and demand, respectively, specific discounts. A distributed network of coupon redemption points at both, on-line and physical stores, will provide the system with real-time information about the coupon redemption dynamics.
The centralized virtual space can be accessed by customers via any mobile device as well as desktop computers, and coupons will be delivered in either digital or paper formats. The virtual space will provide users with and intelligent-search engine and recommender system as well as forum facilities for evaluating and commenting on previous coupon and discount experiences. An integrated opinion mining and information extraction module will provide useful information for improving the system’s searching and recommending capabilities as well as for offering retailers/manufacturers with real time reports and evaluation on specific discount campaigns. As the platform should allow customers and retailers/manufacturers to access the information in their native languages, in the first phase of the project, English and Spanish will be considered, and more languages will be incorporated as required by business growth and expansion.
The distributed network of coupon redemption points will implement pattern recognition systems for reading and validating coupons as well as security encryption and transmission systems that will guarantee the integrity of the overall coupon redemption strategy as well as the reliability of the data.

Field of science

  • /natural sciences/computer and information sciences/artificial intelligence/pattern recognition
  • /social sciences/economics and business

Call for proposal

FP7-SME-2010-1
See other projects for this call

Funding Scheme

BSG-SME - Research for SMEs

Coordinator

FUNDACIO BARCELONA MEDIA
Address
Avenida Diagonal 177 - Planta 9
08018 Barcelona
Spain
Activity type
Research Organisations
EU contribution
€ 50 120
Administrative Contact
Toni Badia (Dr.)

Participants (5)

NOVA VENTUS CONSULTING SL
Spain
EU contribution
€ 453 742
Address
Calle Balmes Planta 5 185
08006 Barcelona
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Jose Miguel Pulido (Mr.)
NEXTAGE SRL
Italy
Address
Corso Torino 38/6
16129 Genova
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Ivan Porro (Dr.)
AITEK SPA
Italy
EU contribution
€ 247 955
Address
Via Della Crocetta 15
16122 Genova Ge
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Ernesto Troiano (Dr.)
INSTITUTO SUPERIOR TECNICO
Portugal
Address
Avenida Rovisco Pais 1
1049-001 Lisboa
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Teresa Malhoa (Dr.)
Observit-Tecnologias de Visão por COmputador, Lda.
Portugal
EU contribution
€ 225 414,20
Address
Rua Actor Taborda, Nº 27 -5º
1000-007 Lisboa
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Bernardo Motta (Mr.)