Objetivo
The present proposal sees the development of business and value creation models as central to the development of personalised nutrition and thus it is intended to engage in a series of interviews with key stakeholders, which will generate a number of scenarios to be considered by these stakeholders. Parallel to that we will run some focus groups with consumers and develop a tool to ascertain consumer attitudes to personalised nutrition in 8 EU countries (1,000 per country) representing a breadth of gastronomic traditions. Within these 8 countries, we will recruit 1,280 subjects and offer 3 levels of personalised nutrition: 1 Personalised dietary advice alone; 2: personalised dietary advice based on biochemical phenotypic data; 3: the latter to include genomic data. These will be compared with a control group, which will be offered non-personalised dietary advice. All of the data on dietary intake and all of the advice will be Internet delivered and will last 6 months. Within each of the 3 levels of personalised nutrition groups, half will receive their feedback at months 0, 3 and 6 while the other half will have continuous feedback on demand with intensive coaching. The overall outcome measurement will be changes in a healthy eating index. The data gathered in this study will feed into the development of algorithms to provide automated feedback for future services delivering personalised advice on food choice. We will bring together an international group of experts to develop best practice in the application of all aspects of nutrigenomic research to personalised nutrition. We will also scope out existing and future technologies, particularly those involving biofeedback, which will help the development of personalised nutrition. Finally we develop position papers on the ethical and legal aspects of personalised nutrition. Permeating all of this work will be a wide-ranging communications programme aimed at all stakeholders of relevance to personalised nutrition.
Ámbito científico
Convocatoria de propuestas
FP7-KBBE-2010-4
Consulte otros proyectos de esta convocatoria
Régimen de financiación
CP-IP - Large-scale integrating projectCoordinador
4 Dublin
Irlanda
Ver en el mapa
Participantes (27)
La participación finalizó
BT52 1SA Coleraine
Ver en el mapa
6200 MD Maastricht
Ver en el mapa
NE1 7RU Newcastle Upon Tyne
Ver en el mapa
0313 Oslo
Ver en el mapa
31080 Pamplona
Ver en el mapa
La participación finalizó
1290 Versoix
Ver en el mapa
22100 LUND
Ver en el mapa
RG6 6AH Reading
Ver en el mapa
D2 Dublin
Ver en el mapa
1040 BRUXELLES
Ver en el mapa
02 903 WARSAW
Ver en el mapa
2595 DA Den Haag
Ver en el mapa
La participación finalizó
6129EL Urmond
Ver en el mapa
176 71 ATHINA
Ver en el mapa
6708 PB Wageningen
Ver en el mapa
6708 PB Wageningen
Ver en el mapa
5656 AG Eindhoven
Ver en el mapa
80333 Muenchen
Ver en el mapa
6703 HD Wageningen
Ver en el mapa
20001 Washington
Ver en el mapa
GU2 8XH Guildford
Ver en el mapa
0349 Oslo
Ver en el mapa
55511 Jonkoping
Ver en el mapa
4099-002 Porto
Ver en el mapa
3200 AARSCHOT
Ver en el mapa
4303 Kaiseraugst
Ver en el mapa
BD7 1DP Bradford
Ver en el mapa