Objective
We are surrounded by images of food in our daily lives and for some people this is a problem because they find it difficult to ignore food and are provoked into craving food and eating when they see food or pictures of food. This can lead to unhealthy weight gain. Therefore we need to understand more about why certain individuals seem to pay lots of attention to food in the environment and what might explain differences across individuals. This project will combine cutting edge cognitive psychology methods with genotyping to investigate the mechanism underlying individual differences in food attention and whether the amount of attention that is paid to food is influenced by the presence of a common genetic type associated with overweight and obesity. We have data to show that more attention is paid to food when participants in an experiment are also holding information about food in memory. Our results suggest that this interaction between memory and attention is very strong for food and could explain why people who are thinking about food a lot, for example, people who are overweight, find it particularly difficult to ignore food when they see it. Objective 1 will build on these results by using a measure of brain function to find out whether these memory effects occur very early in the processing of food images and are likely to be involuntary. The second objective is to find out whether individuals who have different genotypes that are relevant to weight control pay more attention to food cues and are more susceptible to the effects of memory on attention. Objective 3 will be to assess the role of specific brain areas in the effects of memory modulation of attention and relate these effects to genotype differences. The project will provide information that will enhance understanding of why some people find it very difficult to resist eating food when it is available and how to help them avoid overeating in response to food cues.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- social sciences psychology cognitive psychology
- medical and health sciences health sciences nutrition obesity
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
FP7-PEOPLE-2010-IEF
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Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
B15 2TT Birmingham
United Kingdom
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.