Objective
Several Western governments have declared obesity as one of today’s most urgent challenges. One of the remedies suggested to solve the obesity problem has been the development and stimulation of healthier products. Not surprisingly, companies have realized the opportunities, and healthier product versions have become big business. Apart from the low-fat varieties that are now present in almost every product category, also other functional health claims (e.g. extra vitamins) are frequently used. Common wisdom would suggest that the consumption of healthier product versions would indeed increase a consumer’s health. However, recent experimental research has shown that the effect of these healthier products may not be as straightforward as originally thought, to the extent that it may even lead to increased consumption and even calorie intake in certain circumstances.
I propose to study health claims in a real-life setting, and examine their effect on actual category consumption quantity and calorie intake both in the short and long term. I use a unique dataset consisting of real purchase data in many product categories for a large household panel, combined with product information such as the type of health claims used and the nutritional information. The large amount of cases will not only allow to generate generalizable knowledge on the effect of health claims on real consumption behavior, it will also allow to study the potential moderating impact of the type of health claim (low-fat versus functional), as well as consumer and category characteristics.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
You need to log in or register to use this function
We are sorry... an unexpected error occurred during execution.
You need to be authenticated. Your session might have expired.
Thank you for your feedback. You will soon receive an email to confirm the submission. If you have selected to be notified about the reporting status, you will also be contacted when the reporting status will change.
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
FP7-PEOPLE-2010-RG
See other projects for this call
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
6200 MD Maastricht
Netherlands
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.