"“No Risk, No Innovation?” - The Effects of the Fluency of Brand Names on Consumers’ Responses to Innovations"

Project Information

FLUENTBRAND

Grant agreement ID: 301134

Closed project

Start date 1 March 2012

End date 28 February 2015

Funded under

• Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)

Total cost € 228 082,20

EU contribution € 228 082,20

Coordinated by

COPENHAGEN BUSINESS SCHOOL
Denmark