Objective Business model innovation has to do with inventing and implementing new models for doing business and creating value. As such, business model innovation can be viewed as a process of transformation and reinvention (hence, the acronym for this project).Because of the unique importance of small and medium-sized enterprises (SMEs) and the creative sectors for Europe, Reinvent will have SMEs in creative sectors as its empirical focus.Reinvent will develop knowledge about how SMEs in creative sectors – SMEs operating in both digital and non-digital markets - can implement business model innovation as a means to enhance competitive advantage, and put this knowledge into practice in three SMEs. Reinvent will create opportunities to evaluate and validate business model innovation as a competitive tool for European SMEs through empirical research among SMEs in the partner countries.The research to be conducted in Reinvent is particularly relevant right now as Europe faces the challenge of finding ways out of the current economic recession. Identifying the keys to creating successful business models with which recovery based on innovation and entrepreneurship in the creative sectors can be achieved is particularly urgent.Reinvent will have substantial impact for European SMEs, which need approaches, methods and tools to develop competitive strategies. Reinvent will develop, implement and evaluate tools for business model innovation. Developing the capability for business model innovation in SMEs across a range of creative sectors will contribute to European firms’ ability to create and maintain competitive advantage. A comprehensive impact and dissemination strategy has been devised, including dissemination and networking aimed at the general public, policy makers, academia and industry, particularly SMEs. This will ensure that the project impacts SMEs outside the consortium and, thereby, at a broad European level. Programme(s) FP7-PEOPLE - Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013) Topic(s) FP7-PEOPLE-2012-IAPP - Marie Curie Action: "Industry-Academia Partnerships and Pathways" Call for proposal FP7-PEOPLE-2012-IAPP See other projects for this call Funding Scheme MC-IAPP - Industry-Academia Partnerships and Pathways (IAPP) Coordinator HASKOLINN I REYKJAVIK EHF Address Menntavegur 1 102 Reykjavik Iceland See on map Region Ísland Ísland Höfuðborgarsvæði Activity type Higher or Secondary Education Establishments Administrative Contact Marina Candi (Dr.) Links Contact the organisation Opens in new window Website Opens in new window EU contribution € 263 679,29 Participants (4) Sort alphabetically Sort by EU Contribution Expand all Collapse all WYZSZA SZKOLA BIZNESU Poland EU contribution € 107 301,15 Address Ul. zielona 27 33 300 Nowy sacz See on map Activity type Higher or Secondary Education Establishments Administrative Contact Michal Jasienski (Dr.) Links Contact the organisation Opens in new window Website Opens in new window VA ARKITEKTAR EHF Iceland EU contribution € 313 255,74 Address Borgartuni 6 105 Reykjavik See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Indro Candi Atlason (Mr.) Links Contact the organisation Opens in new window Website Opens in new window I3D SPOLKA AKCYJNA Poland EU contribution € 283 584,55 Address Ul. konarskiego 18 c 44 100 Gliwice See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Aleksandra Kociemba (Mrs.) Links Contact the organisation Opens in new window Website Opens in new window STORMSALEN APS Denmark EU contribution € 429 390,66 Address Radhusgade 5 st 8700 Horsens See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Pia Schildknecht Jensen (Ms.) Links Contact the organisation Opens in new window Website Opens in new window
