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Enhancing public awareness on the results of Global Change and Ecosystems research actions through television media

Objective

The strategic objective of GLOBALCHANGE-TV is to contribute to the development of public awareness on European Global Change and Ecosystems research in all European countries through television media.

This objective will be reached through the following activities:
- Pilot an innovative media-driven TV communication model for the Global Change and Ecosystems Priority projects.
- Fill the existing communication gap between the technical content vehiculed by the Global Change and Ecosystems research and the understanding skills of the general public
- Identify the key results of the Global Change and Ecosystems Priority, through the permanent consultation of its relevant constituencies (including the Commission Services and an in-depth punctual research towards individual Global Change and Ecosystems projects.
- Create a series of a minimum of 10 high-quality free-of-rights Video News Releases (VNRs) for the general public on the basis of the key results of the research.
- Include GLOBALCHANGE-TV audiovisual productions into the scientific and news TV broadcasting mainstreams of major national TV channels in all 25 EU countries.
- Collect actual broadcasts made by European TV stations and include them on a DVD at the end of the project, for future use and exploitation.
- Monitor the progress of the project and assess its achievements and success, by assessing the overall media impact of the project.

The expected, measurable results of the GLOBALCHANGE-TV project are:
- To have each of its audiovisual production broadcast by at least 8 major national TV stations throughout Europe.
- To reach an overall public TV audience of several tens of millions people.
- To track as many broadcasts as possible and to retrieve, for each broadcast, broadcasters' edit.
- To provide a measure of the overall media impact of the project.

Call for proposal

FP6-2005-GLOBAL-4
See other projects for this call

Funding Scheme

SSA - Specific Support Action

Coordinator

ICONS SRL
Address
Cascina Cigolina
Castelnuovo Bocca D'adda
Italy

Participants (3)

ASSOCIATION POUR LA RECHERCHE ET LE DEVELOPPEMENT DES METHODES ET PROCESSUS INDUSTRIELS
France
Address
60, Boulevard Saint-michel
Paris
ELMAR BARTLMAE
Germany
Address
Gertrudenstr. 7
Oldenburg
GEDEON PROGRAMMES SA
France
Address
155 Rue De Charonne
Paris