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Building trust for quality assurance in emerging markets for food chains

Objective

The vision of the e-Trust project is to provide consumers with high quality food they do trust and can afford. The combination of trust and affordability can be reached through improvements in trade processes and in the communication of trustworthiness between trading partners along the chain. The project delivers concepts for trade relationships that combine actual e-commerce developments with trust mediating functionalities. It will support both, improvements in consumers' food supply situation and the competitiveness of the European food sector.

This project is highly relevant to the Food Quality and Safety Priority as it contributes to the well being of European citizens through high quality, safe to eat, affordable food. The project creates consumer confidence through transparent, trustworthy food chains able to deliver guarantees to consumers and ensures the affordability of high quality food by exploiting the efficiency power of e-commerce for food chains.

The project bridges the gap between the innovative ICT potentials for cost-efficient processes in the European food chain and the trust between companies in the food chain. The project will setup a network of European experts in the fields of food chain management, food quality and trust in food cha ins from different European countries, Turkey, Brazil, and the US to cover food import to the EU.

Business representatives from the European food sector will act as intermediaries and multipliers to SMEs in the European food sector and will organize the participation of SMEs in the project in order to reach the largest possible number of SMEs in the European food sector and the dissemination of the project's results to SMEs in different European countries by organizing workshops, conferences and brochures t o SMEs.

Field of science

  • /social sciences/economics and business/business and management/commerce/e-commerce

Call for proposal

FP6-2005-FOOD-4-C
See other projects for this call

Funding Scheme

SSA - Specific Support Action

Coordinator

RHEINISCHE FRIEDRICH-WILHELMS UNIVERSITÄT BONN
Address
Regina-pacis-weg 3
Bonn
Germany

Participants (9)

UNIVERSITY OF NATURAL RESOURCES AND APPLIED LIFE SCIENCES VIENNA
Austria
Address
Gregor Mendel Strasse 33
Vienna
DEPT OF AGRICULTURAL ECONOMICS AND ENGINEERING OF THE ALMA MATER STUDIORUM-UNIVERSITY OF BOLOGNA
Italy
Address
Viale Giuseppe Fanin, 50
Bologna
UNIVERSITY OF MARIBOR, FACULTY OF AGRICULTURE
Slovenia
Address
Vrbanska 30
Maribor
UNIVERSITY OF MACEDONIA, ECONOMIC AND SOCIAL SCIENCES
Greece
Address
156 Egnatia Street
Thessaloniki
UNIVERSIDAD POLITECNICA DE MADRID
Spain
Address
Ramiro De Maeztu, 7
Madrid
WAGENINGEN UNIVERSITEIT
Netherlands
Address
Costerweg 50
Wageningen
UNIVERSITY OF FLORIDA
United States
Address
219 Grinter Hall
Gainesville
UNIVERSIDADE FEDERAL DE VICOSA
Brazil
Address
Campus Da Ufv
Vicosa
ULUDAG UNIVERSITY
Turkey
Address
Uludag University Agricultural Faculty Gorukle Kampusu
Bursa