CORDIS - EU research results

Baltic Popular Science TV Show "Futureshock"

Final Report Summary - FUTURESHOCK (Baltic Popular Science TV Show Futureshock)

The general objective of the FUTURESHOCK project was to give those who have nothing to do with science a better sense of the achievements of science in their respective countries, the Baltic region, Europe and the rest of the world, the importance of these accomplishments, and the way in which they may affect public life in the near and the more distant future. We aimed to promote dialogue between scientists and the rest of society, to popularise the culture of science as such, and to point to issues of gender equality in science. Another goal for the programme was to promote the role of science in the Baltic region, enhancing its opportunities in Europe and the world, as well as to promote integration of Baltic countries in the excellence club of Baltic Sea region.

The aim of these TV programs is to explain and analyse scientific projects in three contexts - the local context of each country, the pan-Baltic context, and the European context. This will reflect the contributions of Baltic science to European science, as well as the importance in the Baltic states and each individual country of European scientific achievements.

During the period of the project, production and broadcasting took place. Main goals achieved in the project include:
1. produced and broadcasted TV shows in three Baltic states about common themes including 'Baltic TV stories'. From the beginning of the second period in Latvia were produced 12 TV shows, in Estonia 11, in Lithuania 13 with Baltic TV stories in them, total in the project were produced and broadcasted 18 TV shows in each country.
2. made a selection of 10 best TV stories- international version from all the broadcasted TV shows and Baltic TV stories and submitted to a video portal and workspace for European audiovisual communication professionals in the areas of science and scientific information;
3. broadcast the TV show in three Baltic State national televisions;
4. communicate with international media, informing them about the project, and place the international version in one of the European media;
5. organising, filming and broadcasting in Latvian TV a conference titles 'How to communicate science in television';
6. supervising and directing the progress of the project, make and summarising reports.