Life sciences hold promise to improve the quality of life in our society. Because of the complexity of the field and the considerable background knowledge required, the balance between benefits and risks are not easily explained or evident to the general public nor to educators. This may lead to public concerns and even rejection of technologies that hold promise to improve quality of life for members of the society. Constructive dialogue is one of the keys to minimize unfounded concerns and maximise public empowerment on these complex issues. The European Multimedia Depository of Science (EMRS) will make a strong effort to bring the scientific world closer to three chosen key stakeholders: the general public, educators and media. EMRS will address European co-ordinated LifeSciHealth scientificactivities in the general area of advanced genomics and its application for health. The chosenstakeholders will be reached by using effective communication platforms that offer high impact value: video, multimedia, television, internet and publishers.The main deliverables of the project are sixteen high quality short films. There will be three levels of disseminating the film contents. These are i) through broadcasting media; ii) on-line internet based multimedia library and iii) direct distribution of videos, CD- ROMs and DVDs. An internet based Rapid Response Science Network (RRSN) where scientists will answer questions related to the topics addressed in the project and two focus meetings and a reference book will complement these efforts.
Fields of science
Call for proposal
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Funding SchemeSSA - Specific Support Action