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Validation and commercialization of improved solutions for rest systems from ALL4REST project (ALL4RESTgo2MARKET)

Final Report Summary - ALL4RESTGO2MARKET (Validation and commercialization of improved solutions for rest systems from ALL4REST project (ALL4RESTgo2MARKET))

Executive Summary:
ALL4RESTgo2MARKET project (addressed to Demonstration Action) was set as a direct continuation from the successful ALL4REST project. Manufacturers of rest products are looking for comfort-improved rest systems in order to promote deeper, more recuperative sleep, to prevent nocturnal awakenings, to reduce time to sleep after an awakening and reducing sleep onset latency. The integrated solutions developed in ALL4REST were focused on achieving comfort improvement (physical and thermal) establishing quantitative and qualitative evaluation of comfort and/or sleep quality of each solution investigated within the project, but the developments didn’t achieve a realistic commercialization stage. However, three main results of this previous project were taken into account by the researching team for moving to a pre-industrial stage:
• Thermoregulation performance (mainly on mattresses) through finishing processes.
• Use of biofibers (softer touch, better hand, intrinsic antibacterial properties) for knitted and weaved fabrics and garments -pyjamas and bedclothes-.
• A relationship can be established between experimental data of comfort measurements and ‘feeling’ or ‘rest perception’ by end-users. In addition, polysomnographies/actigraphies are useful tools to evaluate rest quality, but it must be taken into account that some diseases causing serious sleep disorders cannot be avoided only with ‘textile-based’ solutions focused on rest systems (improved mattresses, clothing or bedlinen).

Following this context, then, some solutions were selected for validation/implementation within ALL4RESTgo2MARKET in a pre-industrial stage: a) mattresses with thermoregulation performance, b) pyjamas manufactured with biofibre-based knitted fabrics that show soft touch and better hand than conventional CO-based knitted fabrics, and c) bedclothes manufactured with biofibre yarns looking for enhanced soft touch and comfort over conventional materials or finished with PCMs to improve thermoregulation performance of the end-user. These realistic solutions generated by ALL4REST previous project are able to be under regulation of actual textile standards without any need for modification.

Taking these considerations derived from the previous project, the SMEs involved in ALL4RESTgo2MARKET were required to prove the viability of the new solutions in order to get a potential economic advantage. And also to explore new ways of using the acquired knowledge e.g. in other products of the rest system such as pyjamas, bedclothes... Since in ALL4REST the most promising solutions developed (above mentioned) were carried out and manufactured successfully only at small scale and over a limited range of process parameters, it was still a strong need to produce enlarged solutions and to develop and validate all the up-to-scale manufacturing processes.

Experimental data (showing enhanced performance of tactile/thermal comfort) were required for validation on pre-industrial samples developed within ALL4RESTgo2MARKET project. This validation was established again in order to provide useful data to develop and validate a business plan and associated commerciallization strategy.

The RTD performers (AITEX and CTB) have provided the validation/testing results to the SMEs (industrial partners ECUS, RAPIFE, AZNAR, FINIPUR and DEVAN) enabling these partners to carrying out activities to validate/implement and to exploit them, according to the concept of ‘Research for SME’ and call ‘FP7SME-2013 Activity 2.3: Demonstration Action’. The achievement of the goals above mentioned were supported by TECHNOMAR establishing and carrying out a strong and coherent bussiness and commerciallization plan, in order to ensure successful further exploitation roads to industrial partners for their innovative ALL4RESTgo2MARKET end-products and processes.

Project Context and Objectives:
The most promising results of the ALL4REST project shown that different biofibers can be integrated in manufacturing processes to develop textile-based products like mattress ticking, knitted fabrics for pyjamas or plain fabrics for bedclothes. The use of these biofibres results into enhanced soft touch, handle and skin benefits compared to conventional fibers (cotton or polyester). In addition, new microencapsulated finishing systems with thermoregulating materials (like phase change materials, PCMs) were developed with increased linking force between PCMs and fibers; as a result washing and rubbing fastness of finished fabrics were enhanced and control of warm/cold feeling on mattress ticking was achieved. Specific techniques of comfort evaluation were implemented getting a well-balanced evaluation methodology (from analytical and clinical tests to consumer test panels).

In addition, requirements and weaknesses detected in common textile products used when sleeping were also the main background for the new project ALL4RESTgo2MARKET. Several studies have reported that sleep problems can be related to an uncomfortable mattress or sleep bedclothes resulting in suffering of short sleep cycles, low back discomfort, pain, or stiffness and shoulder pain. Rest systems (composed by mattress, bedclothes, pyjamas and pillow) should be as comfortable as possible to users. And comfort concept depends on physical and thermal parameters. Then, the development of ready-to-market solutions which allow the enhancement of users´ sleep quality (increasing the tactile and thermal comfort of all elements forming the rest system) is considered a key issue for increasing sales in the rest systems industry. But, the real situation is that most of the commercially available textile elements of rest system are ‘conventionally-made’, with usual fibers and usual polymeric materials.

• Mattresses. Common textile materials used in the external layer of this element are usually a mixture of natural and synthetic fibers. Combinations -varying compositions- of Viscose/PES, PES/Acrylic/PA, PES/Viscose/PA, PES/PP, PES/CO-FR, CO/PES, PVC-coated/PES, bamboo/PES... are usually common depending the quality and price of the mattress. Special fibers that can also be used in this field are hollow synthetic fibers or special synthetic fibers including in their core microspheres that absorb the exciding heat and that release it when the temperature decrease. Some of these textile materials are finished with chemical products previous to be integrated in the manufacture of a mattress. Finishing applications are mainly made by padding technique, in order to impregnate the fabric with waterdispersed chemical formulations to obtain some functionalities.

• Bedclothes. Main textile materials and fibers used for their manufacturing are 100% CO, 100% PES, CO/PES 80/20, CO/PES 50/50 (for bed-linens, quilts and sheets) and wool, acrylics or hollow synthetic fibers in different compositions (e.g. for blankets). Regarding bedclothes for people who are permanently staying in bed or spend most of the time in bed, the comfort properties are crucial, as the risk for bedsores is high. It is also extremely important that the bed textiles transmit possible moisture from the skin. Disabilities also often lead to special functional requirements of clothing and textile products. Persons with highly sensitive skin have to consider the skin contact or tactile properties and avoid clothing with hard seams. For wheelchair users and for persons lying prolonged time in bed, who have a relatively low heat production, the thermal comfort properties are important. The transmission of moisture (sweat) from the skin is also a frequent problem. Also the mechanical durability of the materials in certain parts of the products can be a problem in many cases.

• Pyjamas. They are the main textile end-product people use for sleeping. And in this type of textile products, comfort and safety are important issues. Comfort in clothes like pyjamas or bodysuits for babies is critical from a thermal and tactile point of view. Here, CO fiber is the clear winner of the main commercially available textile materials used to knit these end-products. This fiber gives good breathability (transmission of water vapor) and doesn’t irritate the skin but it hasn’t intrinsc antibacterial properties; on the other hand, due to its high wettability, CO fiber could increase skin irritation under sweating conditions (continuous high moisture level on the skin).

Having in mind this project context and previous experiences in ALL4REST project, ALL4RESTgo2MARKET project was proposed to reach the following objectives, in order to ensure that the improved resting textile-based elements could be developed, exploited and put into market by the involved SMEs:
• Developing and implementing tools (at least 3) to obtain consumer attitudes and awareness concerning improved solutions for rest systems. To evaluate ‘pricing’ consumer reaction versus new, improved and ‘added-value’ resting products (how much extra price do they want to pay). Quantify consumer acceptance by segmentation of consumer groups at EU scale.
• Validation of thermoregulating PCMs systems in terms of concentration (in g/l) depending on the type of fabric to be finished (at least 2 types). Analysis of thermoregulation effect in different types of mattress ticking (improvement of at least 15% than conventional). Validation of manufacturing processes (finishing but also fabrication of thermoregulating mattresses).
• Knitting/weaving tests of a variety of pre-selected biofibres and compositions (at least 3 compositions). Validation of these manufacturing processes and subsequent processes (finishing/confection). Determination of improved tactile comfort (at least 15% more than conventional) in pilot end-products and of benefits for the skin obtained for each biofibre composition.
• To evaluate a quantitative market potential at EU scale which can be targeted by the advantages of improved rest systems, and develop the most probale sales channels to reach those.
• Development and execution of a strong Dissemination Plan for maximum impact within/outside the consortium, including countries of partners involved in ALL4RESTgo2MARKET and having in mind a pan-European point of view (EU-27 and non EU-27 countries). To ensure successful exploitation roads to the SMEs involved for their innovative ALL4RESTgo2MARKET endproducts and processes, but also to ensure adequate/correct IPR protection for all of them.
• To ensure that the objectives are met in the agreed time scales, the results are effectively exploited, and the deliverables and milestones are achieved. At the same time, to establish and operate management structures and processes, to ensure ALL4RESTgo2MARKET milestones are achieved on time and that the budget is adequated managed, also to facilitate communication within the consortium and between the consortium and the EC; and to effectively manage financial and project reporting, technical risks and conflicts between the project partners.

Project Results:
The work performed since the beginning of the project and the main results achieved are described:

In the WP1 a customer survey has been performed with telephone interviews and online surveys. Also three focus group meetings have been performed in Germany and in Spain in order to get more information as preparation for the market study. Some interviews were also organized with market experts to gain actual and non-public results from the sales product lines relevant for ALL4RESTgo2MARKET, also to verify the results obtained, cosumer surveys and meetings with groups of experts from involved branches have been organized. The result of the WP was the analysis of consumer behaviour and structure of customer segments, the USP and the quantification of market segments and market potential.

The market analysis showed that a significant share of 25 % (age 18-79) of people has sleep disturbances, in some cases caused by skin disorders. Following a study from the German Sleep Society (DGSM, 2014) the economic damage in Germany is estimated about 30 bn € per year, which is about 1 % of GDP. It can be assumed that in other countries the situation may be comparable. In that sense, the increase of quality of rest would affect health and general conditions and even the economy would benefit.

The WP2 started with the first analysis of the relationship between types of ticking for the mattress and the most suitable chemicals to be used for finishing. It was decided the application of the PCM finishing with other functionalities (flame retardancy, FR) on the textile destined to mattress ticking. First ticking composition was based in a functional fiber (Celliant + polyester) loaded with microminerals that improves the blood circulation/oxygenation and enhances the rest performance. Regarding the PCMs, 2 types were delivered by DEVAN (Mikrathermic product range) both mixed with a FR. DEVAN / CTB / FINIPUR were running trials in order to set formulations and finishing parameters. Fabric samples were tested by CTB/AITEX in terms of flame retardant behaviour (FR finish mixed with the PCMs), abrasion/pilling resistance and IR thermography. Additive ECOFLAM P260 (non-halogen) allowed to pass EN597 test. For pilling and abrasion resistance the Mikrathermic TFR-MF micro-capsules came out as the best choice.

Then, the recipe for the PCM application -padding- on mattress ticking (ECUS), used for the pre-industrial trial at FINIPUR (as described in D2.1) included the follow chemicals -quantities not indicated due to confidentiality reasons-:
- Mikracat B (diluted in water, previously adjusted with citric acid-pH 4).
- Mikrathermic TFR-MF.
- Dev R-C.
- Mikrasoft A.
- Eco-Flam P-260.
- pH of the total bath a 4-5 (adjusted with citric acid).
- Nip roll pressure: 2 bar
- Temperature in stenter (10 fields): 3x150°C, 3x140°C, 2x130°C, 2x120°C
- Speed: 8 m/min

In relation with the design, ALL4RESTgo2MARKET mattress (demonstrator) was inspired by the ‘topping’ structure and technology previously developed by ECUS. This full mattress is a ‘3-layer’ structure (topping + custom + foundation) which allows end-users to have a customized mattress, in terms of comfort, foam hardness and even transportability and usability (see Figure 1).

The fabric structure of the topping layer (further tested by end-users for the final validation of the demonstrator) was established by ECUS as follows:
- Top layer. Functional fabric PES/Celliant finished with PCMs.
- Under layer. 3D mesh, fabric made with PES 100%. Hypoallergenic and maximizes air circulation and breathability.

In relation with the raw materials involved in the fabrication, 4 main components were considered by ECUS:
- The fibres. Two types of PES yarns have been used for it: Conventional PES + Celliant combined as a weaved structure. Rest benefits of the PCMs are enhanced with the health benefits provided by the bioceramics included on Celliant.
- The fabric containing PCMs. Mattress ticking; heavy fabric which contains a lot of filling material.
- Foams used for better comfort and rest quality were similar to use by ECUS for other types of mattresses. PUR foams were preferred.
- Joining system. For the ‘full’ mattress (in a real use) each layer is joined to other with a zip system that ensures no slipping of each layer with movement when sleeping. This system also allows an easy cleaning of the different components.

At the end of this task, a general diagram flux (Figure 2) for the ALL4RESTgo2MARKET mattress (manufacturing process) was obtained. Tests, user-panel and validation along the project were done in the actions contained in the remarked red zone (finishing with PCMs and manufacturing of the topping layer).

With the fabrics finished by FINIPUR, ECUS was able to develop some ‘topping’ mattresses as demonstrators addressed to the last task T2.4. ‘Validation of tests/operational trials in WP2 manufacturing processes’. CO/PES bedsheets from AZNAR finished with PCMs were also included in this validation task. The demonstrator was evaluated/validated in terms of:
- Suitability of the implemented manufacturing process (OK for FINIPUR and ECUS industrial processes).
- Quality (pilling resistance and flame retardancy). Tested by AITEX/CTB.
- Tactile performance.
- Thermoregulation effect and its relation with sleep quality.

A study with real-users testing the thermoregulation properties of the demonstrator (mattress: topping layer) was done, being coordinated by AITEX. For boosting thermoregulation properties, this study was also performed using CO/PES bedsheets from AZNAR finished with PCMs from DEVAN. The main goal of this study was the validation of the whole (mattress + bedsheet) bedding system developed as demonstrators of the ALL4RESTgo2MARKET project (biofiber-based demonstrators not included) for enhancing thermoregulation effect and sleep/rest quality of end-users:
- Study to determine rest/sleep quality (actigraphy was used).
- Thermographic study of the back on end-user and of bedsheets. (Figure 3)
- Study of the subjective perception of the comfort given by the mattress (questionnaires were used).



Main results of the study of the thermal comfort and rest given by the ALL4RESTgo2MARKET mattress were:
- Actigraphies (when compared with a common mattress) have shown some positive trends in: Sleep efficiency (+1,1%); Total sleeping time (+5,5%); Total time being awake (-4,0%); Micro-arousals (total number) (-14,2%).
- Thermographies shown higher thermoregulation effect (temperature variation was +53% buffered); only +0,8ºC in the back zone.
- Body heat was +27,5% retained/absorbed in comparison with a common mattress.
- This thermoregulation effect was also subjectively perceived by the volunteers (this sensation was +11% perceived).

First task of WP3 was reached with a review of current/novel textile materials for clothes being in contact with the skin. The work done by AITEX allowed the consortium to identify biofiber-based (natural) textile materials but also functional synthetic fibres/yarns (with potential skin benefits). More than 15 different biofiber-based materials have been detected as potential to manufacture end-products being in contact with the skin, and also more than 20 different functional synthetics with skin benefits or comfort-enhanced properties (moisture management, thermal insulation, dries faster...): hemp, Lenpur, Novarel Aloe (PA-based), Sensifil (PES-based), Nylcare (PA-based), Nilit Aquarius (PA-based) or Viloft fibre are only some examples of them. This technical information was also analysed taken into account feedback from consumer surveys coming from WP1. Main requirements for knitting/weaving were studied by RAPIFE/AZNAR (fiber count/length, yarn count range, mechanical resistance / elongation / tenacity) and pre-selection of new biobased materials was done (functional viscose-like types for RAPIFE and AZNAR) and first pre-trials were done mainly by AZNAR.

After these pre-trials, partners RAPIFE, ECUS and AZNAR decided to use: Seacell/casein (RAPIFE), Celliant (ECUS) and Tencel (AZNAR); then, in Task T3.3 RAPIFE conducted the knitting tests of bio-based yarns in order to develop knitted fabrics for a further confection of pyjamas. It was mainly supported and advised by AITEX and ECUS. Main knitting requirements were established (e.g. yarn count: preferred: 50.000 Nm, 50/1). As explained above, a couple of textile materials were considered for the demonstrators: SeaCell fibre (mixed with cotton in different %) and casein. CTB was also involved looking for suitable yarns.

The scaling-up and running of the knitting process for pyjamas was suitable for all the yarn compositions considered by RAPIFE, but it was found that composition Seacell/CO 20/80 didn’t work in terms of antibacterial activity. Then, efforts were focused on textile compositions with higher content of Seacell on the final yarn, and also casein was involved in these new knitting tests for further confection (T3.5) of pyjamas. Fabrics containing both yarn types were knitted by RAPIFE. Structure of the fabric: 1x1, using circular knitting machines. Bleaching (following the general recipe RAPIFE uses for their viscose-based fabrics) and dyeing processes were also applied by the company (even finishing in T3.5). (Figure 4)

At the end of this task some fabric samples were available for testing properties (tactile comfort, antimicrobial performance, skin irritation, colour fastness, breathability) and also for further confection trials.

In parallel with this work, other industrial partner involved in biofibres developed some weaved fabrics based on Tencel. In task T3.4 AZNAR was in charge of the weaving tests of bio-based yarns in order to develop bed clothes (bed-linen/sheets). It was supported and advised by AITEX and ECUS. In addition AZNAR also tested the suitability of a CO/PES fabric being finished with PCMs from DEVAN (this end-product was tested as part of WP2 demonstrator).

It can be remarked that some previous trials with a special textile material (bio-fibre SoFresh mixed with CO, looking for a wide range of antimicrobial protection: anti-acne properties, not achieved) were done, and then Tencel yarns were selected for weaving bedsheets. Tencel was preferred by AZNAR as an alternative to cotton for manufacturing bedsheets due to good touch and moisture management properties provided. (Figure 5)

AZNAR implemented this textile material in their looms and all the processing steps were validated:
- Yarns with suitable count and mechanical resistance: possible.
- Yarns can be included in a weaving process: possible.
- Development of fabrics: possible.
- Mechanical/chemical/thermal finishes: possible.

Next action after obtaining biofibre-based fabrics was the design/trials of required finishing and confection stages (T3.5). Finishing and dyeing of knitted/weaved fabrics were performed. No serious problems were detected and RAPIFE/AZNAR on their new fabrics. Finishing with PCMs on CO/PES was performed by DEVAN/FINIPUR/CTB. Last step of this task was the development of the demonstrators through confection processes: Knitted fabrics required to be confectioned in order to obtain the end-product (pyjamas). RAPIFE was in charge of this task. More than 20 confection steps were required to obtain the final garment (pyjama formed by t-shirt and trouser). For the weaving fabrics, confection was done by AZNAR cutting by hand + sewing machines + insertion of elastic bandages; the end-product (bedsheet) was developed to be fitted in a bed/mattress of 150 cm width.

Last task of WP3 was T3.6 ‘Validation of tests/operational trials in WP3 manufacturing processes’. Finishing processes were considered as validated as no serious problems were found by the partners. The demonstrators were evaluated/validated in terms of:
- Suitability of the implemented manufacturing process (OK for RAPIFE and AZNAR industrial processes).
- Quality (breaking strength, elongation and pilling). Tested by AITEX. Pilling resistance for Tencel fabric was better than cotton.
- Tactile performance. Tested by AITEX. Pyjamas and bedsheets obtained were better than common end-products.
- Antibacterial activity. It was found than Seacell/CO garment was intrinsically antibacterial against S.aureus and E. coli (99,99% reduction. AATCC-100 test). In addition, it was also found than Tencel bedsheet achieved antibacterial activity against S. aureus (99,99% reduction). Antifungal activity was not reached. (Figure 6)

WP4 started in February 2014 with the development of the commercialization strategy plan. After workshops with the consortium partners and further expert interviews an action plan was developed for the future activities to generate profits from the use of the project results. In the focus was the communication of the rest system approach. This allowed considering the different market positions and strategies of the consortium partner and sharing the costs for campaigns due to the establishment of an association or a society. Further evaluation and analysis of various business models by using the results of WP1 and additional interviews as well as adjustments at consortium partners showed that position of the involved project partners are too many different for the selection of one unique business model for all partners and for each partner an individual plan is necessary. The implementation of the business models have been elaborated in cooperation with the consortium partners and for each industrial partner a brief business plan including forecast and action plan was developed.

Regarding WP5, the dissemination strategic Plan has been performed including the dissemination actions performed and planned and also exploitation issues, knowledge management and IPR issues. The interim and final Plan for the Use and Dissemination of the foreground including the Exploitation Agreement have been finalized. On the other hand the consortium has performed several dissemination activities in fairs, events, articles and meetings with future customers. Also a leaflet and a poster have been developed for being use as dissemination tool. A website has also been created, also in order to reach the most people, social networks have been used such as linkedin and facebook. The companies have also disseminated the project among their potential customers and also in specific campaigns with prescriptors, sport practisers and hotels.

Regarding WP6, Project Management is also in progress since the beginning of the project. Among the main activities performed were the signature of the Consortium Agreements, the transfer of the pre-financing and mid-term funds, the organization of six consortium meetings and also the organization or conference calls for monitoring the work and a list of actions updated for the same purpose.

Potential Impact:
ALL4RESTgo2MARKET has achieved all of its objectives and technical goals with relatively minor deviations along the project. Regarding WP1, the consumer segments have been analysed. The main four segments are “customer with rest problems”, “endurance sports athletes”, “Job performer” and “General interested consumers” (MS1). Within the named segments the identified USP is a rest system approach. The market potential including all components of a rest system has been quantified at a volume of 1.16 bn € on EU27 level for the next 10 years (MS2).

In WP2, demonstrators of textile products addressed to rest systems were obtained: mainly mattresses but also bedsheets, both finished with PCMs. Validation of the thermoregulation properties and their relation with rest quality was done (MS3), and S/T objectives regarding types of fabrics to be finished and improvement on the thermoregulation effect were achieved (expected: 15%; reached: 27,5%). In addition, it was found that a methodology to study thermoregulation on rest systems can be developed (even deeper studies could be realized, but duration of them should take several months and involve more people -conditions of the evaluation should strictly be controlled-). Further industrialization and commercialization should: a) take into account feed-back in relation with design of the end-product (design -even in packaging- is important for buying); b) give comprehensible info about technical and healthy properties of the mattress.

In WP3, demonstrators of textile products for sleeping -that are in direct contact with the skin- were obtained: pyjamas and bedsheets with biofiber-based yarns. Knowledge on new textile materials/fibers for clothing being in contact with the skin was reached by textile companies (MS4) even for a wide variety of biofibres and compositions (up to 6 were investigated; 3 were successfully validated). (Figure 7)

Validation of each manufacturing process and sub-processes (finishing/confection) was achieved (MS5/MS6). Determination of improved tactile comfort was evaluated through Kawabata test, and it was found even higher than expected (expected: 15%; reached: 11-15% for pyjamas, 62% for pyjamas) in comparison with common textile materials like CO or CO/PES. The obtained fabrics maintain the intrinsic antibacterial properties the yarns have (e.g. for SeaCell-based compositions). Soft touch of the fabrics can be appreciated by customers and other general properties affecting the quality of pyjamas (mechanical resistance, pilling, breathability or colour fastness) were in the expected range. Bedsheets were validated in terms of processability and enhancement of feeling, touch and soft handle. Even it was found that the bedsheet produced shown antibacterial performance against S.aureus (silky touch of the fabrics could be appreciated by end-users for purchasing, and technical properties in relation with comfort were also subjectively perceived: handle, freshness and general comfort given). Other general properties are in the expected range.

In WP4 various business models (combinations of the rest system products) has been evaluated and alignment with the global company strategy assessed (MS7). A general commercialization strategy to increase the perception of the rest system approach has been defined by the establishment of a rest system community. In addition to the common activities of the general commercialization of the rest system approach for each industrial partner a business plan has been developed. The cumulated forecast of the industrial partners will be near to 10 mil € over the next three years (MS8).

The consortium has given big importance to the dissemination and exploitation activities and therefore they have drafted a Strategic Dissemination Plan, all the dissemination activities were focused mainly in potential customers and other related stakeholders, media such as articles publications, dissemination in related congresses, fairs, meetings with customers, department stores, fitness centres, prescriptors, hotels, sporters, participation in sport events, leaflet and posters creations and also publications social networks have been used.

At the end of the project, the three products developed were assessed and also their thermoregulation and comfort properties, a Business Plan per company and a commercialization strategy were drafted and also an Exploitation agreement.
ECUS is beginning the commercialization of the mattresses developed, DEVAN also is commercializing their PCMs and the other companies will start in a near future.

The developed research generates high societal and market impact for the European SMEs, and enable major technological breakthroughs.

The address of the project website is: http://all4restgo2market.com

A video showing the products obtained can be seen in the following link: https://drive.google.com/file/d/0B189RimHsmViaXQ3WGg3WHA0a2M/view?usp=sharing
Main dissemination activities and exploitation of the results.
The project dissemination activities have been consistent with the originally planned, as well as with the Dissemination Strategy. The partners, have used an array of mediums and tools in order to successfully disseminate the project to the relevant audience. The presentation of the semi industrial prototypes and other relevant technology has been available for partners and has been promoted to potential customers, prescriptors, future sellers, end users and other stakeholders. In order to raise public awareness of the proposed technology, the partners have performed pre-marketing stimulation activities such as editorials, conference papers, sales, presentation in fairs and marketing contact with potential customers internationally, through the use of trade press, trade bodies and plant suppliers, approvals bodies, consumer groups and regulatory authorities. Activities include technology demonstration events, major exhibitions, stimulation events, presentations and conference papers and the distribution of project promotional material.
Below, it is explained a detailed list of all dissemination activities (publications, conferences, workshops, web sites/social networks, press releases, posters and flyers, articles published, media briefings, presentations, exhibitions).
Events
The project was noted with overall success in relation to the participation of the partners in events. A variety of different events took place such as conferences, participation in exhibitions and fairs as well as participation in seminars. The semi industrial prototypes and the technology of the project have been presented thoroughly and throughout these events, with the partners aiming at maximizing the visibility of the project results. The partners also participated in notable and world-renowned brokerage events. The events helped to promote the project towards targeted audiences via personal fair stands and promotional material.
In relation to external conferences, the partners have participated in world-renowned conferences such as the Textranet meeting in September 2103 organized once a year and with the attendant of the main European textile researchers, this year edition was held in Valencia and organized by AITEX who has disseminated the project within this textile technique audience.
AITEX and CENTEXBEL disseminated the project in the 4th Health congress in Ghent October 2013, where a poster of the project was exhibit and also a dedicated lecture and AITEX in the 2nd Congress of Medical textiles in Izmir (Turkey), September 2014.
The project was also disseminated by DEVAN in its booth in Sprit Meuble Paris, October 2013 and December 2014, IMM Cologne fair January 2014,
ECUS has presented the mattress in HOSTELCO fair in October 2014. In HABITAT 2015, ECUS has presented dedicated rooms for the ALL4REST mattress to be presented to potential customers.
FINIPUR has presented the project in its booth in DOMOTEX fair in January 2014, VELLOFOLIES January 2014 Belgium,
AZNAR has disseminated the project in HEIMTEX fair in January 2014, PROPOSTE fair in May 2014 and April 2015, HEIMTEX 2014.
RAPIFE in FIMI 2014 and PITTI IMAGINE BIMBO and AITEX in COLOMBIATEX January 2014.
Also CENTEXBEL has performed a dedicated lecture in the Aachen Dresden Conference attended mainly by the textile audience in November 2013 and also in December 2013 another lecture was performed by AITEX in the conference “Oportunities for innovation” in Elche Spain.
AITEX presented the project in the European Technology Platform Annual conference in April 2014, in the TEXTRANET meeting in May 2014 in Sweden. In April 2015, AITEX presented a brochure with successful stories including the ALL4REST project.
CENTEXBEL presented the project in the info HAPPENINGS in June 2014 and 2015 and in the PPE Congress Ghent November 2014.
CENTEXBEL, FINIPUR, AITEX and DEVAN disseminated the project in TECHTEXTIL 2015.
Specific mention must be made in relation to the type of audience each event was targeted, since the dissemination activities performed approached an array of interested parties, coming from different fields and areas of interest. Universities and academic institutions, technology institutes, future customers and industrial partners are some examples of the type of audience the dissemination activities aimed at. Specifically for industrial partner, it is notable to mention that events took place such as participation in conferences, fairs and exhibitions satisfying industry.
All events had a wide geographic approach, targeting audiences in Europe.
Publications
Publications, either in the form of Press Releases or as scientific papers with the intention of being published and/or in the process of being published, have played a significant role in the dissemination of the project. The project has been disseminated in various newspaper articles, both in hard copy and on the internet. Many articles published concerned the distribution of the project’s press release in notable magazines and scientific journals.
Press Releases were aimed primarily at the local audience, particularly professionals and industrial stakeholders. This medium has proved particularly useful since it has disseminated the project at large to a wide public which would not be easily identified via standardized methods of dissemination such as events and scientific conferences. All partners have maximized the potential for dissemination and visibility via the project’s press release.
Some of the articles published were:
• AITEX magazine
• Sleep well magazine
• CENTEXBEL publications
• FEDUSTRIA journal
• AITEX and CENTEXBEL annual report
• Runners world
• EU Horizon magazine
• Economia 3

Web sites
The project website (www.all4restgo2market.com) acts as a dissemination platform with the aim to establish an efficient and effective dissemination and communication tool for the ALL4RESTgo2MARKET consortium for the duration of the project. The website construction consists of one of the main dissemination tools of the project, which ensure the successful use of project results and non-confidential information to the widest possible audience (including the industrial and academic community). The website has a clear structure with two types of webpage navigation depending on the type of user i.e. visitor (public), Consortium member or representative of the European Commission (members area). The potentials for navigation, document uploading and website alterations differ for each type of user. The aim of the website is on one hand to inform general public about the ALL4RESTgo2MARKET project and on the other hand to constitute a tool to communicate and to exchange information on the project between partners. The Technical Management of the ALL4RESTgo2MARKET website belongs to the partner, AITEX. AITEX updates the website, inserts data and generally regulates the methodology for technically managing the website. Technical management is implemented through the Content Management System and also includes the registration of the website addresses and regular renewal of the subscription as well as any necessary arrangements for the website hosting, including the 2 GB storage capacity in order to ensure that all necessary documents are properly stored either in the Public documents area or in the Members Area. More detailed description of the project website is given in D.5.1.
Some partners have also added a web link to the project on its organization’s website.
The project has also been included in social networks such as facebook and linkedin.

Dissemination material
For the purpose of effectively disseminating the project, the following materials were produced:
• Project logo: A project logo has been designed at the beginning of the project to be used in all dissemination material to enhance easy identification of the project among the members of the target groups. This logo can serve, as well, as product logo in the post-project phase
• Project leaflet: a three-fold project brochure has been created; it describes the Consortium partners and provides their main contact details as well as the general and technical objectives of the project. The brochure is user-friendly, compact and easy to understand.
• Project poster: A poster has also been prepared in order to properly disseminate All4RESTgo2MARKET project on national, European and international Fairs and Exhibitions. Also ECUS has created dedicated posters for the specific dissemination of the mattress.
• Project presentation template: As a general overview about the project and its objectives, a presentation has been produced, downloadable from the project’s website. This describes the general objectives of the project, the participating organizations and gives an outlook on the intended functionality of the system. This presentation can be used by all partners as starting point and it can be enriched based on the needs of the partners and the dissemination event.
• Prototypes: Three semi-industrial prototypes have been developed using the technologies demonstrated in the frame of the project: pyjamas using biofibres, sheet sets using biofibres and thermoregulation systems, mattress with thermoregulation and restorative properties.

Contact with customers and prescriptors

ECUS has presented the mattress to sellers in El Corte Inglés department store. In Spain, the most popular place to buy a mattress is a department store, where people could try the mattresses and compare. The sellers play a key role in the sale and must be trained about the properties of the product. ECUS has made an agreement with El Corte Inglés and the All4REST mattress is started to be sold in some of their facilities.
Also ECUS has presented the mattress in Madrid and Barcelona taking profit of the triathlon event. An agreement with hotels in both cities was made in order to promote the mattress in thematic rooms as a way of dissemination. The mattress has been disseminated in the event.
ECUS has disseminated the project by the project leaflets in fitness studios. The stakeholders were general public and the impact is considered to be around 150 people.
Also, ECUS has made a presentation to prescriptors. They have made an agreement with the athlete Valentí Sanjuan who will disseminate and promote the advantages of the ALL4REST mattress in the recovery.
As ALL4RESTgo2MARKET is a demo project, the companies have given importance to the presentation of the products validated to future customers as a way they could know them in a pre-marketing process.
Devan has contacted with the following potential customers: DesleeClama, Crown Bedding, LS Bedding, Relyon UK, Harrison Spinks, F.A.N. Frankenstolz, Carpenter, Bekaert. They have presented the benefits of the PCMs in the thermoregulation and its importance for the rest and of course the conclusions obtained in the project with the validation performed.
Others
ECUS has disseminated the mattress through its prescriptor Valenti Sanjuan with a video that could be seen in youtube
http://youtu.be/zgHWBJk0W5w
The public objective is general public that practices sport as amateur.

Also, ECUS has made a promotion in its website in order to gather opinions about the mattress.


List of Websites:
www.all4restgo2market.com