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Development of a new extended product-service to overcome size assignment and fitting barriers for children fashion on-line market addressing customer needs

Objective

E-commerce has become a focal point of expansion and growth for the consumer goods industry. This rapidly expanding trend provides an opportunity for childrenswear manufacturers to introduce new commercialization channels, enabling to reach a global audience by selling their products directly to customers and being able to open 24 hours a day, seven days a week. However, the childrenswear sector is not fully taking advantage of e-Commerce, where only 5-7% of all childrenswear is being sold online, compared to clothing in general with 10% or 50% of all computers or 61% of all books. Online apparel retailers have a 40% return rate, the highest return rate in e-commerce, being bad fit the main barrier for the online market, causing 75% of these returns.

It is therefore that KIDSIZE project will develop an added value service to overcome size assignment and fitting barrier, facilitating the adequate selection of size when buying both online and in normal shops without the presence of the children. KIDSIZE system will enable to capture the 3D children body shape at home with easy to use, low cost and wide available consumer technology. The optimal size will be proposed according to body shape and growing patterns, being supported by a 3D European children database, covering child measures from 2 to 12 years and pediatric body measures for babies under 2 years, while visualizing fitting. This system, will lead to an increase of the European childrenswear industry competitiveness, withstanding both LLC competition in brick and mortar stores as well as foreign competition on the e-Commerce market.

Our consortium is formed by 4 AG´s: CFE, ASEPRI, NOVA CHILD and FINATEX, 3 RTD Performers IBV, ISRI and OZONGO, specialized in anthropometrics, ICT and e-commerce respectively and 2 SMEs TUCTUC and MYLLYMUKSUT
Direct exploitation of the results of the project will provide the SME community an expected cost-savings/benefits of €130,5 Million in 5 years after the end of the projec

Field of science

  • /social sciences/economics and business/business and management/commerce
  • /social sciences/economics and business/business and management/commerce/e-commerce

Call for proposal

FP7-SME-2013
See other projects for this call

Funding Scheme

BSG-SME-AG - Research for SME associations/groupings

Coordinator

EUROPEAN CHILDRENS FASHION ASSOCIATION
Address
Calle San Vicente 16
46002 Valencia
Spain
Activity type
Other
EU contribution
€ 396 437,58
Administrative Contact
Francisco Loras Robres (Mr.)

Participants (9)

ASOCIACION ESPANOLA DE PRODUCTOS PARA INFANCIA
Spain
EU contribution
€ 268 295,55
Address
Calle San Vicente 16 4º Pta 5
46002 Valencia
Activity type
Other
Administrative Contact
Javier Peiró Baeza (Dr.)
ASSOCIATION POUR LE PILOTAGE DES PROJETS RECHERCHE-ENTREPRISE DU POLE ENFANT
France
EU contribution
€ 272 348,76
Address
Rue Nationale 34
49321 Cholet
Activity type
Other
Administrative Contact
Veronique Legrand (Mrs)
TEKSTIILI- JA VAATETUSTEOLLISUUS FINATEX RY

Participation ended

Finland
EU contribution
€ 98 506,74
Address
Etelaranta 10
00130 Helsinki
Activity type
Other
Administrative Contact
Tarkko Nuutinen (Mr.)
STAR TEXTIL SA
Spain
EU contribution
€ 85 019,15
Address
Avenida President Compays 16
08302 Mataro
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Joaquim Paredes (Mr.)
BRAVOTEX II - PRODUCAO E COMERCIALIZACAO TEXTIL SA

Participation ended

Portugal
EU contribution
€ 34 125,77
Address
Via Central De Milheiros 203 Milheiros
4475 330 Maia
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Antonio Maia (Mr.)
INSTITUTO DE BIOMECANICA DE VALENCIA
Spain
EU contribution
€ 13 143,19
Address
Camino De Vera Edificio 9C Universidad Politecnica De Valencia
46022 Valencia
Activity type
Research Organisations
Administrative Contact
Juan Carlos González (Mr.)
THE UK INTELLIGENT SYSTEMS RESEARCH INSTITUTE LIMITED
United Kingdom
EU contribution
€ 17 729,29
Address
Pera Business Park Nottingham Road
LE13 0PB Melton Mowbray
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Richard Baker (Mr.)
PRIMER PUESTO SL
Spain
EU contribution
€ 24 233,03
Address
Calle Nicolas Copernico 8 Parque Tecnologico La Coma
46980 Paterna
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Mariam Varea (Mrs)
GROUPE SALMON ARC EN CIEL
France
EU contribution
€ 51 219,32
Address
49 Rue De Vendee
49450 Villedieu La Blouere
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Ingrid Toulotte (Ms.)