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The Neurobiology of Decision-Making in Eating - Innovative Tools

Objective

Nudge-it engages internationally leading experts in the neurobiology of motivational behaviour, the neuroscience of reward pathways, the neuroendocrinology of homeostatic regulation of appetite, experimental psychology, functional brain imaging, behavioural economics, and computational modelling. They will work together to develop new tools and approaches that can provide the evidence needed to inform effective policies on healthy eating. Effort will be focussed in four areas of particular importance for policy:
i) early life experience: how the choices we make as adults are influenced by stress and poor nutrition in early life.
ii) habitual eating behaviour: the life-long learning process and how it is moderated by homeostatic mechanisms;
iii) impulsive choice behaviour: the momentary choices we make to eat high energy or low energy foods, depending on hunger state and reward value, and upon price and availability;
iv) the role of environmental context in decision-making processes: how day-to-day choices and preferences are affected by socio-economic status, stress, and mood.
Development work will involve refinements of experimental approaches and tools in both human behavioural studies, neuroimaging, and translational animal studies. A focus will be on tools that provide ‘bridges’ that link understanding at different levels and in different domains, and which contribute to building predictive models with strong explanatory power that can contribute to policy formulation. A powerful strategy for dissemination of outcomes to relevant groups, including by a massive open online course, will ensure impact.

Field of science

  • /natural sciences/biological sciences/neurobiology

Call for proposal

FP7-KBBE-2013-7-single-stage
See other projects for this call

Funding Scheme

CP-IP - Large-scale integrating project

Coordinator

THE UNIVERSITY OF EDINBURGH
Address
Old College, South Bridge
EH8 9YL Edinburgh
United Kingdom
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 2 403 431,04
Administrative Contact
Kennedy Alan (Dr.)

Participants (10)

UNIVERSITAIR MEDISCH CENTRUM UTRECHT
Netherlands
EU contribution
€ 1 422 245
Address
Heidelberglaan 100
3584 CX Utrecht
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Janet De Vries (Dr.)
GOETEBORGS UNIVERSITET
Sweden
EU contribution
€ 1 184 296
Address
Vasaparken
405 30 Goeteborg
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Ellen Rydberg (Dr.)
WAGENINGEN UNIVERSITY
Netherlands
EU contribution
€ 509 775
Address
Droevendaalsesteeg 4
6708 PB Wageningen
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Tom Bessems (Mr.)
UNIVERSITY OF BRISTOL
United Kingdom
EU contribution
€ 749 138
Address
Beacon House Queens Road
BS8 1QU Bristol
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Audrey Michael (Mrs.)
EBERHARD KARLS UNIVERSITAET TUEBINGEN
Germany
EU contribution
€ 594 700
Address
Geschwister-scholl-platz
72074 Tuebingen
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Clemens Laessing (Mr.)
UNIVERSITAT ZURICH
Switzerland
EU contribution
€ 618 392
Address
Ramistrasse 71
8006 Zürich
Activity type
Other
Administrative Contact
Tamara Herz (Ms.)
COPENHAGEN BUSINESS SCHOOL
Denmark
EU contribution
€ 509 484
Address
Solbjerg Plads 3
2000 Frederiksberg
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Lise Damsgaard Jorgensen (Ms.)
ARTINIS MEDICAL SYSTEMS BV
Netherlands
EU contribution
€ 184 194
Address
Einsteinweg 17
6662 PW Elst
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Willy Colier (Dr.)
HELMHOLTZ ZENTRUM MUENCHEN DEUTSCHES FORSCHUNGSZENTRUM FUER GESUNDHEIT UND UMWELT GMBH
Germany
EU contribution
€ 51 300
Address
Ingolstadter Landstrasse 1
85764 Neuherberg
Activity type
Research Organisations
Administrative Contact
Irina Uhlig (Dr.)
EUROPEAN UNIVERSITY INSTITUTE
Italy
EU contribution
€ 757 515,96
Address
Via Dei Roccettini 9
50014 Fiesole
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Serena Scarselli (Mrs.)