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Sustainable Lifestyles 2.0: End User Integration, Innovation and Entrepreneurship

Objective

Typically, end users or “consumers” are perceived as adopters of sustainable products and services, developed by companies. Thus, a lot of attention is paid to the (non-) diffusion of sustainable products and services. From this perspective end users are seen as – more or less – passive recipients of sustainable products and services.

We propose to investigate the active roles of end users in shaping sustainable lifestyles and the transition to a green economy in Europe. More specifically, we suggest exploring, explaining and enhancing the role of end users in (co-) innovating novel sustainable products, services, and systems (“Sustainable Lifestyles 2.0”). Generally, there are two options: First, end users are integrated in the process of sustainability innovations driven by companies (“user integration”). Second, end users innovative for themselves, and eventually form enterprises to capture value from their sustainability innovations (“user innovation and entrepreneurship”). We argue that end user integration, innovation and entrepreneurship offer great potentials for smart, sustainable and inclusive growth in the upcoming years, which is largely untapped and unexplored. While acknowledging the value of company-driven sustainability innovations, we want to investigate pathways towards a sustainable society, which is more user-centred and user-driven. We aim to gain a better and broadened understanding of the active roles of end users in sustainability innovation processes with a special emphasis on the four domains food, living, mobility, and energy. These domains are responsible for the highest life cycle environmental impacts related to the final consumption, and – put together – shape sustainable lifestyles in Europe.

Field of science

  • /social sciences/economics and business/economics/sustainable economy
  • /social sciences/economics and business/business and management/entrepreneurship
  • /social sciences/other social sciences/social sciences interdisciplinary/sustainable development
  • /social sciences/sociology/governance/public services

Call for proposal

FP7-SSH-2013-1
See other projects for this call

Funding Scheme

CP-IP - Large-scale integrating project

Coordinator

TECHNISCHE UNIVERSITAET MUENCHEN
Address
Arcisstrasse 21
80333 Muenchen
Germany
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 878 370
Administrative Contact
Frank Belz (Prof.)

Participants (13)

AALTO KORKEAKOULUSAATIO SR
Finland
EU contribution
€ 474 362
Address
Otakaari 1
02150 Espoo
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Minna Halme (Prof.)
AARHUS UNIVERSITET
Denmark
EU contribution
€ 148 381
Address
Nordre Ringgade 1
8000 Aarhus C
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Mikkel Larsen (Mr.)
AKADEMIA LEONA KOZMINSKIEGO
Poland
EU contribution
€ 213 780
Address
Jagiellonska 59
03-301 Warsawa
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Ariadna Bednarz (Ms.)
COPENHAGEN BUSINESS SCHOOL
Denmark
EU contribution
€ 369 032
Address
Solbjerg Plads 3
2000 Frederiksberg
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Lise Damsgaard Jørgensen (Ms.)
CRANFIELD UNIVERSITY
United Kingdom
EU contribution
€ 389 600,40
Address
College Road
MK43 0AL Cranfield - Bedfordshire
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Hugh Wilson (Prof.)
ABIS - THE ACADEMY OF BUSINESS IN SOCIETY
Belgium
EU contribution
€ 391 660
Address
Avenue Moliere 128
1050 Bruxelles
Activity type
Research Organisations
Administrative Contact
Simon Pickard (Mr.)
THE FORUM FOR THE FUTURE LBG
United Kingdom
EU contribution
€ 406 475
Address
Ironmonger Row 19-23
EC1V 3QN London
Activity type
Other
Administrative Contact
Ros Parker
KATHOLISCHE UNIVERSITAT EICHSTATT-INGOLSTADT
Germany
EU contribution
€ 336 080
Address
Ostenstrasse 26-28
85072 Eichstätt
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Andre Habisch (Prof.)
POLITECNICO DI MILANO
Italy
EU contribution
€ 233 040
Address
Piazza Leonardo Da Vinci 32
20133 Milano
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Laura Catellani (Mrs.)
TECHNISCHE UNIVERSITEIT EINDHOVEN
Netherlands
EU contribution
€ 214 575
Address
Groene Loper 3
5612 AE Eindhoven
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Jos Hermus (Mr.)
FUNDACION ESADE
Spain
EU contribution
€ 492 281,60
Address
Avenida Pedralbes 60-62
08034 Barcelona
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Victoria Cochrane (Mrs.)
UNIVERSITA CATTOLICA DEL SACRO CUORE
Italy
EU contribution
€ 38 394
Address
Largo Gemelli 1
20123 Milano
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Guido Castelli (Dr.)
UNIVERSITEIT VAN AMSTERDAM
Netherlands
EU contribution
€ 184 275
Address
Spui 21
1012WX Amsterdam
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Sebastian Kortmann (Dr.)