AWARENESS CAMPAIGN
Target audiences
o Public at large regardless of age and scientific background;
o Special attention to be paid to families, students and young people, social and civil associations;
o Focus on young people facing a career choice;
Messages conveyed
General
o Researchers are amongst us;
o Researchers are ordinary people with an extraordinary job;
o Science is a way for attaining social welfare and peace;
o The future of the planet highly depends on researchers’ work;
o Investing science is investing in future;
o Union of researchers reinforces the Union of European civil society;
Towards students and young people
o Study careers in science are interesting and fun;
o The future of the planet highly depends on researchers’ work;
o Science is fun and easy since it’s close;
o Researchers are people committed to their environment;
Families
o The future of the planet highly depends on researchers’ work;
o Investing in science is investing in future;
Social and civil organisations
o Science is a way for attaining social welfare and peace;
o The future of the planet highly depends on researchers’ work;
o Being a researcher is being an active member of the community;
o Researchers are people committed to their environment;
Main communication tools to rely on
Off line
o Organisation of press conferences;
o Press releases
o Airing of promotional spots, announcements, advertisements programmes, interviews on several TV and radio stations;
o Direct mailings to social organisations and schools;
o Visits to students, local and regional administrations,;
o Presentations and preparation of promotional/informative files;
o Public advertising (urban furniture, participants’ and sponsors’ premises);
o Display of promotional material (newsletters, brochures…);
On line
o Revamping, constant updating and maintenance of project websites;
o Revamping, updating and maintenance of social networks profiles (Twitter, Facebook, Flickr, YouTube, LinkedIn, Google+, Divulgared)
o On line advertising campaign (banners and ads);
o Electronic mailings to participants’ network of contacts;
Promotional material
o Programmes, posters, brochures, newsletters, pictures, roll ups;
o Banners, ads, links to institutional, European and popular websites;
o Mention of ‘This European Researchers' Night project is funded by the European Commission under the Marie Skłodowska-Curie actions’ on all promotional material displayed;
o Promotional gadgets (such as stickers and T-shirts) (displayed through the European corner notably), complying with the general guidelines available at
http://ec.europa.eu/dgs/communication/services/visual_identity/index.en.htm(s’ouvre dans une nouvelle fenêtre)Overview of the results
o Conception, realisation of promotional material, such as posters, programmes, roll ups, photocalls, postcards, T-shirts, stickers, brochures, canvas and banners displayed in libraries, shops and restaurants of the cities;
o Graphic and audiovisual coverage of the activities , production of 73 promotional videos and news, official acts, app for IOS and Android
o Public advertising:billboards, citylights, display of promotional material in street, public spaces, both static and dynamic (bicycles);
o Advertising in public places and public transport : panels, bus stops, buses, shopping malls, buildings' facades, street marketing…
o Direct promotion during other public events;
o Airing of annoucements/advertising /programmes/interviews on radio and TV stations: national and regional stations, media partnership with regional TV station RTVA, broadcast of national programme;
o Invitations sent (popular and institutional websites, municipalities and region capitals, media, schools, associations of parents/students, , various associations, chambers of commerce, public services and foundations…;
o Mailings and phone calls to institutions, opinion leaders, researchers from participating institutions;
o Pre-events:
o Visits:regional/local institutions, educational institutions, teachers centres, associations;
o Meetings with institutions and companies ;
o Organisation fo 9 press conferences;
o Publication of press releases and press notes displayed to Andalusian cities prior to the event;
o Setting up and dissemination of a general press dossier and of 8 specific ones for each province involved;
o Publication of 299 on and off line articles, interviews, announcements, advertising in the main newspapers of the cities;
o Revamping, constant updating of the project website www.lanochedelosinvestigadores.es (national) and Andalusian www.lanochedelosinvestigadores.fundaciondescubre.es (ERN features, characters, schedule, witnesses, news, programme…);
o Links with popular and institutional websites notably those of participating institutions ;
o 145.136 visits to website of which 72.338 on the Andulisan one, 514.073 page visited, of which 297.073 on the Andalusian site;
o Revamping and constant updating of social network profiles, Facebook, Twietter, Flickr, LinkedIn (announcements and detailed information, public advertising, banners);
o 381 likers on Facebbok, over 10.000 friends, 451 followers on Twitter, hashtag used over 6.100 times, over 78.300 page views, 73 video uploaded on YouTube;
o Annoucement of the event in on-line agendas of universities and participating institutions; as well as scientific, leisure and cultural guides and institutions;
o Sending of newsletters;
o About 2.9 million people made aware of the European Researchers' Night and its objectives.
ACTIVITIES DURING THE NIGHT
List of locations and venues involved
o Almería: Rambla Federico García Lorca and Patio de los Naranjos, Delegation of the Andalusian Government in Almería;
o Cádiz: Casa de Iberoamérica;
o Córdoba: Royal Botanic Garden of Córdoba, Duque de Rivas Gardens, Auditorium University of Córdoba, Institute for Advanced Social Studies, Andalusian Patios of Córdoba, several bars around the city;
o Granada: Paseo del Salón and premises of the participating institutions;
o Jaén: El Corte Inglés square (shopping mall) and Former College of Magisterium;
o Huelva: Plaza de las Monjas;
o Málaga: Plaza de la Marina, Rectorado, Alborania Museum and Eduardo Ocón auditorium;
o Seville: Plaza Nueva and City Hall.
Main types of activities planned
Science shows, experiments, workshops, guided tours, circuits, dating with researchers, exhibitions, debates and roundtables, conferences, quizzes, games, competitions, sports, science and food…
Detailed programme of activities
Common elements to all locations
Theme: ‘Better living though science: from social sciences and humanities to maths and technology’.
Common structure: micro talks by researchers or entrepreneurs for registered attendees, workshops, leisure activities, general presentation of the event (at the same time in all locations), synchronised ceremony shared on social networks;
Common type of activities: as described above;
ALMERÍA
o Researchers’ Festival: exhibition of several project results by university researchers;
o Workshops: insects as an alternative emerging food, robots and drones, Recreational mathematics, Caring water. Emerging technologies for the efficient irrigation water use, Mobile app applied to our local productive environment…
o Physical Activity and Sport Sciences;
o 2015 : International Year of Light;
o The Calar Alto Observatory and the International Year of Light;
o Geo-spatial data acquisition at different scales: Terrestrial Laser Scanner and Very High Resolution Satellite Imagery;
o Automatic, Robotics and Mechatronics for all;
o Water treatment and reuse through solar technology;
o Healthcare for immigrants and International Cooperation in Health;
o Micro talks: energy, agriculture, migration, research, communication…
CÁDIZ
o 15 Scientific workshops for children: Have fun with science; Potassium magic; Curiosity killed the ... invertebrate!; Can we do science? Yes!; Assistance strandings of cetaceans and sea turtles; Pirates and shipwrecks, etc.
o Micro talks (at least 8 meetings): Healthy marshes to adapt to climate change; Salt and hypertension; Underwater archeology and knowledge of shipwrecks; A window to learn more about pain, etc.
o Scientific tastings: wine and seaweed tasting, tasting of cosmetic products made from winemaking and winery wastes.
CÓRDOBA
o Science fair ‘Little big investigators meeting’: students and teachers from primary and secondary schools exhibiting their projects and experiments related to science and environment;
o Scientific wine tasting “with your five senses”;
o Fair of the inventiveness: outreach workshops by 17 scientific teams from participating institutions, including a Kid’s corner and the European Corner;
o Gala ‘The Rythms of Science’: researchers and artists share the stage to pay tribute to Science;
o Gathering of 3 researchers in different scopes, with citizens to explain their projects while a cook is preparing the typical Cordoban “perol” to be later tasted by the participants;
o Debate ‘The Ring of Science: Can humanities be scientific?’;
o 12 micro talks between research groups and citizens at emblematic Patios of Cordoba and bars (social studies, botany, biology, archaeology, medicine...).
GRANADA
o Workshops and experiments in the Kids’ Corner;
o Workshops and experiments by the University;
o Workshops, micro talks and observation with professional telescopes remotely “from Granada to space”;
o Workshops and experiments by the Estacion experimental del Zaidin;
o Workshops and encounters with scientists in the participants’ premises;
o Workshops and experiments by the University (Campus Universitario de Melilla);
o Micro talks in participating institutions' premises of the (Centro Andaluz de Medio Ambiente, Estación Experimental del Zaidín, and BioBanco del Sistema Público Andaluz).
HUELVA
o 7 workshops and experiments: Math on the Street, The Marsh: An amphibian threatened ecosystem, Ciencia terapia, Microalgae: applications, etc.
o 4 micro talks and scientific tastings;
o Kid’s corner;
o Train route through the historic heritage of Huelva;
o Motostudent;
o Home experiments providing scientific explanations.
JAÉN
o Workshops (10) adapted to several ages and topics (Science and sport, ‘Detectives of food’, ‘Making geometry with soap bubbles’, ‘Paint light and shadow in science’, etc);
o Science shows for young kids: storytelling, literature…
o Theatre and magic;
o Exhibitions (4), on various research topics;
o Micro talks (5), such as ‘High energy astrophysics: the violent Universe’ or ‘How does that sound? Our memory for faces and names’;
o Scientific show and reward ceremony for scientific disseminators.
MÁLAGA
o Workshops and scientific experiences;
o Micro talks (groups of 15 people talking with researchers about problems, hopes, interests or science topics);
o Round tables / Debates dedicated to several gender issues, especially about the participation of women in science;
o Researchers’ hobbies show: singing, playing, making music, performing funny monologues…;
o Scientific tour: Alborania Museum.
SEVILLA
o Workshops on various topics by participating institutions;
o Quizzes, science questions game (elaborated by CSIC), for assessing one’s scientific knowledge while having fun;
o Competitions: drawing (launched in the previous works in schools) and final exhibition of the artworks during the night;
o Science shows and demonstrations by participating institutions;
o Roundtables and discussions with researchers about their activity and its potential societal benefits;
o Music by groups including researchers;
o City tours: 4 different tours guided by researchers, discovering geological, historical and cultural heritage;
o Coordination and synergies with the XXVI race of Sevilla, joint activities reinforcing the idea of health and sport for growth;
European corners
Number: 8, one in each location;
Location: always in a frequented area of the city involved;
Activities:
o Display of information about EU programmes and policies;
o Presentation of research results of EU-funded projects;
o Witnesses by researches having benefited from EU support (MSCA or others);
o Permanent presence of personnel likely answering all audience’s questions (Europe direct, European project officers from universities, documentalist…)
o European Researchers' Night MSCA roll-up (entrance of the event) complying with the following content and format requirements: 200 X 85 cm, and the mentions: ‘European Researchers' Night’, ‘Marie Skłodowska-Curie: an inspiration to follow’;
o An image provided by the European Commission;
Overview of the results
o Offer a total of 424 activities as planned in the Annex I part B to the Grant Agreement, namely:
o 236 hands-on experiments, science shows and workshops;
o 95 debates and microtalks with researchers;
o 58 hands-on experiments and workshops designed for kids;
o 10 guided visits;
o 2 competitions;
o 23 entertainment activities;
o Active involvement of 1.335 researchers, of whom:;
o 27 having benefitted from Marie Curie schemes;
o 88 having benefitted from another EU support;
o Attendance of 64.000 visitors having taken part in the activities offered, of which
o 10.000 in Almería
o 2.500 in Cádiz
o 8.000 in Córdoba
o 10.000 in Granada
o 4.000 in Huelva
o 5.500 in Jaén
o 9.000 in Málaga
o 15.000 in Seville.
IMPACT ASSESSMENT
Description of the current situation
o Relying on the last edition of the international study on scientific culture funded by Fudnacion BBVA in 2011;
o Andalusian population average about information/involvement in scientific issues and careers (FECYT, 2010);
o Previous impact assessment exercises in the framework of previous Researchers night’s events;
Tools
The main conclusions of the impact assessment stem from the preliminary analysis of data obtained from the following sources:
o Rough estimates of the number of participants in the activities;
o Postcard self-administered questionnaires to participants;
Indicators and parameters to be applied
o Qualitative: public perception of researchers and their work: associations with the word “researcher”, characteristics of actual and desired researchers, interest expressed in science and research, enthusiasm for research careers, typology of attendees, will to attend similar future events…;
o Quantitative: number of hits on website, unique visitors, page views, pages per visit, average visit duration, geographical distribution, number of friends/followers on social networks, attendees, completed blogs and visits, number of press articles, number of promotional items displayed;
Selection of the sample
o Method: random selection.
o Absolute figures: 5% of the attendees at overall level provided a feedback.
o Collection and processing of 6.550 feedbacks from attendees through on line and off line questionnaires;
o Collection and processing of 452 feedbacks from researchers having conducted the activites.
