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POP SCIENCE

Objective

"Our objective is to reach out to a large majority of the public who have not shown interest in science so far. We want to make them aware of the major breakthroughs in physics, astronomy and related applications of which they have heard from media worldwide, without understanding the profound implications on general knowledge and their spin offs on technology, as well celebrating the protagonists of these breakthroughs: researchers. We have chosen icons from modern culture – an innovative combination of poetry, art, theatre and consumers' gadgets (i.e. pop culture) – as communication vehicles, and a downtown trade center (including Geneva's FNAC) as a the venue. We will partner with a global consumer brand to support a pervasive awareness campaign. Poems inspired by recent discoveries in physics and astronomy, produced by famous poets and university students (selected through an international contest) from at least 6 European countries will be presented on Researchers Night. QR codes of the winning poems will be distributed on the night and subsequently in the subways of European capitals. The poets will have previously attended special seminars at CERN and other scientific laboratories about the new findings and thus be able to translate the scientific message in a concise and accessible language. Augmented reality, robots, QR-bar codes and explanatory video games,will be the highlight of a special tech section and a kids' corner, featuring CERN’s Marie Curie fellows, demonstrating these technologies and whom the public will ""speed-date"".Data used every day by the researchers to study the deepest secrets of nature will be transformed in visual art for interior decoration and become melodies played live by musicians and downloadable as smart phone tunes. At the POP- science café, the menu features liquid nitrogen ice-cream and a theatre show on quantum vacuum , where researchers and artists will be on stage, and talk to the public moderated by journalists.
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Field of science

  • /social sciences/economics and business/business and management/commerce
  • /natural sciences/physical sciences/astronomy
  • /natural sciences/chemical sciences/inorganic chemistry/inorganic compounds
  • /humanities/languages and literature/languages - general
  • /natural sciences/computer and information sciences/software/application software/video games
  • /social sciences/media and communications/journalism

Call for proposal

H2020-MSCA-NIGHT-2014
See other projects for this call

Funding Scheme

CSA - Coordination and support action

Coordinator

EUROPEAN ORGANIZATION FOR NUCLEAR RESEARCH
Address
Esplanade Des Particules 1 Parcelle 11482 De Meyrin Batiment Cadastral 1046
1211 Geneva 23
Switzerland
Activity type
Research Organisations
EU contribution
€ 90 000

Participants (2)

SUBWAY EDIZIONI SRL
Italy
EU contribution
€ 95 000
Address
Piazzale Luigi Cadorna 10
20123 Milano
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
ORIGINS
France
EU contribution
€ 25 000
Address
14 Rue Fessart
92100 Boulogne Billancourt
Activity type
Other