AWARENESS CAMPAIGN
Target audiences
o Public at large regardless of age and scientific background;
o Special attention paid to kids, (aged 6-12), young people, parents, teachers, with particular focus on youth faced or about to be faced to career choice;
Messages conveyed
o Researchers are among us;
o Researchers are ordinary people with an extraordinary job;
o Research is not only part of citizens’ daily lives, it makes daily life possible;
o Researchers are those making the future;
o Research is fun and exciting;
o Being researcher is a cool thing;
o Scientific careers area way of doing incredible stuff and meeting incredible people.
Main communication tools to rely on
Off line
o Publication of articles, interviews, announcements, advertisement in popular science and youth magazines (10 dailies and 5 weeklies, 2 prominent popular science magazines);
o Airing of interviews, programmes, announcements, promotional spots , jingles, rewarded quizzes, short video clips on several radio and TV stations (12 TV stations of which 5 with national coverage and 15 radio stations of which 4 with national coverage);
o Organization of a press conference in Belgrade one week prior to the event;
o Direct contacts with schools and students: direct visits in over 60 primary and secondary schools (30 in Belgrade, 20 in Nis, 10 in Kragujevac), mailing and phone calls to remaining schools not visited;
o Stands displaying information and promotional flyer give away in central location in the 3 cities involved 2 weeks prior to the event;
o Contests:
- Love letter to science: rewarding of the most imaginative and authentic love letter , addressing secondary school students;
- Why?: reward of the most interesting science- related question referring to everyday life (answered under the form of series of short entertaining video clips distributed to over 30 local regional and national TV stations;
- Fall in love with research; sticker album addressing kids aged 9-12, composed of stickers accompanied by short articles depicting the most interesting scientific phenomena, discoveries, personal stories of scientists of last year and in 2015 of the last decade (display of stickers will also happen during the event for completion of the albums and possibility to claim a reward in EU corner);
On line
o Community hub/ Researchers night website: event-related info, teasers, announcements, text/photo/video coverage of the event, games, quizzes, interesting facts, promotion of research and researchers;
o Facebook, Twitter, Instagram and YouTube RN accounts;
o Also used for voting in the framework of the contests referred to above;
Promotional material
o Folders, brochures, programmes, posters…;
o Banners, ads, websites, links;
o Mention of "This European Researchers' Night project is funded by the European Commission under the Marie Skłodowska-Curie actions" on all promotional material displayed;
o Promotional gadgets (displayed through the European corner notably), complying with the general guidelines available at
http://ec.europa.eu/dgs/communication/services/visual_identity/index.en.htm(se abrirá en una nueva ventana) Overview of the results
o Conception, realisation and display of promotional material: posters of various formats folders, brochures, programmes, bulletins, leaflets, displayed notably through promotional stands, as well as bags,, T-shirts, timetables, stickers, pens…;
o Publication of articles, announcements, advertising , interviews in written press: all printed national dailies, weekly , bi-weekly and monthly publications;
o Public advertising: advertisements in printed media outlets, billboards, city lights, placements in public spaces (shopping malls notably), primary and secondary schools and universities, as well as public transport (trams and busses);
o Airing of promotional spots, interviews, programmes, jingles, rewarded quizzes, short video clips on national TV and radio stations, as well as major cable TV stations;
o Publication of announcements through the 3 Serbian news agencies;
o Organisation of 2 press conferences (late August: general info, cities' programmes and teams, info about all Serbian funded projects; day prior to the event: focus on Belgrade event, detailed programme, attendance of journalists from different media) and 2 local press conferences (Nis and Kragujevac);
o Pre-events:
- Visits to primary schools (Belgrade, Nis, Kragujevac) and display of promotional material and promotional videos;
- Setting of promotional booths in the cities involved (pedestrian area in Belgrade, centre of Nis), with display of promotional material, promotion of the Android game "collect the planets", rewarded during the event (for Belgrade only);
- Flash mob in 3 cities involved (young dancers forming DNA strings on "Ode of Joy" music);
- Organisation of several contests: love letter to scientists (primary schools), RN fall in love with science sticker album (stickers to be collected during the night for completing the album);
o Revamping, constant updating and maintenance of project website namely: www.nocistrazivaca.rs (detailed programme, teasers, announcements, video/photo event coverage, games and quizzes, interesting features, research and researchers' promotion), set up in cooperation with the other Serbian funded projects, managed by FLIRT team;
o Revamping, constant updating and maintenance of social network profiles (Facebook, Twitter, Instagram, YouTube…);
o 76.764 sessions of 54.284 users, total of 340.741 page views on project website;
o 4.527 likers on Facebook and around 1.000 views on YouTube page, 50 posts to followers on Instagram and 149 tweets to followers on Twitter;
o Links with popular and institutional websites;
o Publication of announcements and reports on national and local web portals (137 published);
o Publication of promotional banners on web portals (20);
o About 1, 5 million people made aware about the Researchers' Night and its objectives.
ACTIVITIES DURING THE NIGHT
Tasks undertaken
List of locations and venues involved
Belgrade: students' park, “Progres” Gallery and “Delta city” (shopping mall); joint activities with SCIMFONICOM at the French Institute and the Rectorate of the University of Belgrade building (all positioned in and around Knez Mihailova St, the central pedestrian zone).
Kragujevac: “Plazza” shopping mole and “Sloboda” students’ house;
Nis: Old Nis fortress, old urban quarter with cafes and galleries;
Main types of activities planned
Face to face conversations, learning of subjects through playful movement, interactive exhibitions, hands-on activities, lectures, storytelling, interviews with researchers, quizzes, theatre plays, concerts, European corners…
Detailed programme of activities
o Common theme: Love (love is in the air, flirting, discovering passion, getting to know one’s love better, love catharsis);
o Love is in the air: speed dating (chat about research and everyday topics with researchers), smart move (dancing, singing and playing skills of researchers), sensitive science (psychology exhibition), and the soul mate (face recognition software);
o Reasons to fall in love: researchers talking about their love for research and explaining the most impressive aspects of biology, physics, geology, mathematics and robotics through interactive exhibitions and real experiments;
o Everybody needs passion: research of the extremes, photo exhibition of the researchers’ workspaces, speeches and show on one single instrument they currently use for their research;
o The one I love: interviews and short movies; interviews with some of Serbia’s most prominent scientists about their motivation for research and science, the best and worst moments of their career; smart cinema: researchers as movie festivals editors: show of their favourite short movies, and discussion about scientific topics shown in such movies;
o “Light of Marie Curie” performed by the Mimart Theatre group, this play tells a three-language a less-known story about the great scientist, but also about the phenomena of light and how it influenced the world of science of art.
o Symphony of science: party with researchers as music bands and DJs;
o Playground Love: for kids aged 6-12: planetarium simulation, theatre play (life of Isaac +Newton), interactive wall of prehistoric cave (archaeology, early prehistoric humans looks and behaviour), science playground experiments, science quizzes in which researchers, kids and parents will compete, puzzles and funny games.
European corners
Number: 4 (2 in Belgrade, one in the 2 other cities)
Location: central areas of the 3 cities;
Activities implemented:
o Display of informative and promotional material;
o Permanent presence of personnel likely answering any question of the audience about EU policies and programmes;
o Testimonials by researchers having benefited from EU financial support and MC fellows about their research, their experience and mobility in research;
o Demonstration/illustration of at least 2 research EU-funded projects;
o Virtual exhibition about women in science and the scientific breakthroughs they already have brought;
o European Researchers' Night MSCA roll-up (entrance of the event) complying with the following content and format requirements: 200 X 85 cm, and the mentions: "European Researchers' Night", "Marie Skłodowska-Curie: an inspiration to follow".
Overview of the results
o Offer of several different activities as planned in the Annex I part B to the Grant agreement, with extra activities initially not planned, such as:
- Belgrade: Your Kaleidoscope, Mathematical Memory, Math for 10, The Beauty of Alien World ARToPHYSICS exhibition (4 extra activities);
- Nis: smart move, smart cinema, 12 different exhibitions (reasons to fall in love), the one I love (sightseeing train with various scientists), symphony of science (music performances), special kid programme (playground love), exhibition "the lessons of Marie Curie", (interactive experiments…);
- Kragujevac: 15 different activities related to robots, culture, colours, DNA? Chemistry, biology, energy, cells…;
o Active involvement of 135 researchers of whom 23 have benefitted from Marie Curie schemes;
o 33.000 visitors having taken part to the activities offered.
