A. KAM mission (Key Account Manager)
We have followed the process below:
Initiate: Contact with the SME and initial offer to provide KAM.
Step 1: The assessment of gaps and needs has been made on the basis of the CoachCom2020 methodology.
Step 2: Pre-selection of coaches and selection of the best match between the SME needs and coaches’ offer.
Step 3: Facilitation of coach-SME relationship and support to the establishment of the coaching plan.
During the trial period, Thomas FAUVEL worked with the SME called Active Innovation Management.
B. Enhancing Innovation Management Capacity (EIMC) or IMSA.
During the trial period, Cyril AKPAMA advised the SME called LUMILA.
In this case, the following steps were achieved:
Promotion: Selection of candidates – Assessment of SME suitability for the service
The candidates are selected on the basis of their ambition and motivation, and against a list of criteria to check:
Strong interest for European / international markets (maturity to go international, awareness that further development is associated by a capacity to go international through innovation),
Combination of strong assets for European cooperation and international growth with bottlenecks on a set of innovation management aspects.
Step 1 & 2: Action plan preparation. This includes two steps
Assess innovation management capacity based on performance
Needs / gaps analysis and action plan development