Skip to main content

Shaping Smarter Consumer Behaviour and Food Choice

Objective

Compared to meals prepared at home, meals eaten out tend to contain more calories, total fat and saturated fat and it is here where the consumer has very little control or knowledge of the nutrient profile of the food they are eating (Bohm and Quartuccio, 2008). The positive association between the rise in consumption of food prepared outside the home and the increasing prevalence of obesity has been described as a major health and wellbeing societal challenge. Attempts to increase public awareness of appropriate ways to eat more healthily unfortunately do not seem to have led to significant changes in patterns of food purchase and consumption especially from an eating ‘out-of-home’ situation. It has become obvious that the development of effective measures for improvement requires further systematic research and a radical approach. The aim of FoodSMART is to develop an innovative technical (ICT) menu solution that enables informed consumer choice when eating out that takes into account individual characteristics (such as culture, dietary requirements and age group) as well as product (specification) and environmental cues (choice architecture and consumption setting).
This aim will be achieved through the evaluation of consumer orientated intelligence (what information consumers require/trust i.e. information quality); the assessment of industry orientated intelligence (impact of customisation) and the subsequent development of data analytics and Quick Recognition (QR) coding for personalised food recommendation; thereby, facilitating the consumption of healthy and appropriate dishes. Results will be gathered and modelled to provide strategic intelligence for menu design and decision-making (by Industry) and for policy purposes (by the EU); further, this translational research will be disseminated both at scientific and consumer levels. Increasing the pace and scale of innovation within out-of-home eating is fundamental to this proposal.

Field of science

  • /medical and health sciences/health sciences/public and environmental health
  • /medical and health sciences/health sciences/nutrition
  • /natural sciences/computer and information sciences/data science/data mining

Call for proposal

H2020-MSCA-RISE-2014
See other projects for this call

Funding Scheme

MSCA-RISE - Marie Skłodowska-Curie Research and Innovation Staff Exchange (RISE)

Coordinator

BOURNEMOUTH UNIVERSITY
Address
Fern Barrow Bournemouth University
BH12 5BB Poole
United Kingdom
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 117 000

Participants (5)

CENTRE DE RECHERCHE DE L INSTITUT PAUL BOCUSE
France
EU contribution
€ 67 500
Address
Chemin Du Trouillat 8 Chateau
69131 Ecully
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
HELLENIC HEALTH FOUNDATION

Participation ended

Greece
EU contribution
€ 0
Address
Kaisareias 13 & Alexandroupoleos
11527 Athens
Activity type
Research Organisations
RONGE & PARTNER GMBH
Austria
EU contribution
€ 103 500
Address
Dr Adolf Scharf Strasse 7
2523 Tattendorf
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
KOBENHAVNS UNIVERSITET
Denmark
EU contribution
€ 94 500
Address
Norregade 10
1165 Kobenhavn
Activity type
Higher or Secondary Education Establishments
UNIVERSITY OF MACEDONIA
Greece
EU contribution
€ 117 000
Address
Egnatia Street 156
540 06 Thessaloniki
Activity type
Higher or Secondary Education Establishments