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Multimedia Content Annotations for Rapid Exploitation in Multi-Screen Environments

Objective

The objective of MECANEX project is to devise innovative tools for automatic annotation and editorial support of multimedia content, extraction of personalized information and adaption of enriched multimedia content in multi-screen environments. As the prerequisites of production houses, broadcasters, advertising agencies and online publishing companies for enriched multimedia content increase rapidly, the need of such innovative tools is undeniable. Furthermore, the adaption of enriched multimedia content to multi-screen environments, which enable the automatic porting to different target platforms, such as regular web pages, mobile pages and mobile apps, as well as TV applications, is a significant asset for the global market of enriched multimedia content. The major novelty of MECANEX is the creation of SaaS (REST based) toolkit that provides the aforementioned functionalities by bringing together complementary expertise and technology of different European companies and research institutes, in order to provide a cost effective multi-screen video metadata enrichment solution for SMEs. Such tools will be adopted by production and post-production companies, as well as by content providers or relevant service oriented companies and will be adapted into the creation process. MECANEX will offer SMEs to semi automatically enrich video collections for multi-screen application, as well rapid prototype multi-screen concepts and test related interaction models that eventually will improve the chance for SMEs to develop more solid business models, marketing and advertising campaigns. Furthermore, a social and personalization tool is envisioned, which will collect consumers’ preferences and will provide feedback to the aforementioned tools. In a nutshell, automatic annotation, editorial, multi-screen and social and personalization tools will be integrated into a working MECANEX toolkit ready for the production of multimedia content, as well as the advertising agencies

Fields of science (EuroSciVoc)

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

IA - Innovation action

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-ICT-2014

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Coordinator

MOTIVIAN ANONYMOS ETAIREIA KAINOTOMON LYSEON PLIROFORIKIS
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 186 550,00
Address
PALAIOLOGOU 91 & AGIAS PARASKEVIS 94
152 32 CHALANDRI ATHENS
Greece

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Αττική Aττική Βόρειος Τομέας Αθηνών
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 266 500,00

Participants (5)

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