The final study with the detailed market analysis comprises more than 190 pages including 30 tables and approximately 30 pages bibliographical references. The market analysis started with all 28 EU-countries, Switzerland, and Norway and over three steps reduced them to 12 interesting countries. Subsequently these 12 countries were analysed in detail with a focus on the energy efficiency market, the alternative finance market (incl. crowdfunding), the sustainable investment market, the political and social backing and the legal regulations.
The figure “Overall Results of the Market Analysis” briefly shows the investigated countries and the corresponding findings.
As an overall result, the UK and the Netherlands are the most promising countries for a rollout. In these countries, the core markets energy efficiency, alternative finance (incl. crowdfunding), and sustainable investments are well developed and the political and social backing is strong. Crowdfunding regulations are unproblematic in most countries as there are enough exceptions to develop a business model that appropriately meets the legal requirements. Furthermore Austria, Belgium, France, Italy, Spain and Sweden are countries with adequate market conditions.