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The Feasibility study has worked on:
1. Refining and further developing our game-based cognitive training offering, improving the integration with the math learning program, in order to:
a. Prescribe cognitive training pathways based on data collected and analyzed from the math area.
b. Track improvements in math performance related to the use of the game-based cognitive training.
2. Elaborating an in-depth business plan around this key product development aiming for a goal of 100,000 customers over the next five years, including:
a. Testing the market acceptance of a new integrated product (math and cognitive training) with focus groups (schools principals and teachers and individual customers – parents).
b. Quantifying the potential and entry strategies for target markets, with local partners or deployment of own resources in new markets when needed.
c. Defining marketing and communication strategies for each segment and market.
d. IP protection of critical developments.
The result of the work carried out during the past 6 months has been compiled in one document which highlights can be summarized as follows:
• Market: in-depth analysis of the market size (potential and targeted markets), trends and forecasts which reveal a potential market of aprox. 65 million children (4-14 years old segment) whose parents will be ""willing to pay"" for learning tools that help them improve their future performance level of key competences.
• Competitors analysis: the New Smartick will provide us with a competitive advantage and ensure a leadership position in both ""off-line curriculum free learning methods"" and ""self-paced eLearning tools for k-12 students"". Our strategic positioning associated with this project, and the integration of math with cognitive training, is at the forefront of education innovation. Competitors do not have the level of adaptability and intelligent guidance of Smartick, neither on the individual products (math or cognitive training) nor on the combined value proposition.
• Work plan: we present a detailed plan as to which steps must be undertaken in order to develop the product, integrate it with the current Smartick, scientifically validate the potential of the product and ultimately selling and communicating it to Smartick target segment.
• Financials: we have studied carefully the significant impact of the New Smartick on the company growth by 2021, with over 100,000 clients across EU and America. This growth will allow us to hire 140 new highly qualified professionals, contributing to reduce the unemployment rate
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