Objective
RICHFIELDS
Research Infrastructure on Consumer Health and Food Intake using E-science with Linked Data Sharing
There is growing interest in consumer health as related to food, behaviour and lifestyle determinants. However, data is fragmented, key information is lacking, and the resulting knowledge gap prohibits policy makers and companies to make effective public health nutrition strategies and reformulation of food products. Making “the healthy the easy choice” requires knowledge on the context of personal life style choices of EU-citizens.
RICHFIELDS will design a world-class infrastructure for innovative research on healthy food choice, preparation and consumption of EU-citizens, closely linked to their behaviour and lifestyle. This unique RI will bridge the gap by linking the agri-food and nutrition-health domains and account for the regional and socio-economic diversity of the EU. The RI will be instrumental to produce a scientifically reliable, technically sound and socio-legally robust evidence-base that enables scientists to efficiently collect, unlock, connect and share research data of EU-citizens.
Consumers are central to the design: they harbour crucial information, as they increasingly adopt mobile apps and tech-wear, get access to e-business data and even medical information. Collectively, such real-life-time data create new opportunities for research, by e.g. monitoring of food-behaviour providing personalized feedback. For further testing, detailing and underpinning and theory-building, interfaces will be created to distributed facilities for experimental research, e.g. virtual supermarkets. Further enrichment of data is achieved via interfaces with information systems for food and health.
The consumer-focus and the scientific evidence of RICHFIELDS will, via its services, be available to (a) EU-consumers and consumer platforms, (b) stakeholders along the food chain, and (c) policy actors in the agri-food and nutrition-health domain.
Fields of science
- medical and health scienceshealth sciencespublic health
- social sciencessociologygovernance
- natural sciencescomputer and information sciencesdata sciencebig data
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones
Programme(s)
Topic(s)
Funding Scheme
RIA - Research and Innovation actionCoordinator
6708 PB Wageningen
Netherlands
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Participants (15)
49610 Quakenbruck
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1050 Bruxelles
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
1000 Ljubljana
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6708 PB Wageningen
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GU2 7XH Guildford
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501 15 Boras
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9220 Aalborg
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8092 Zuerich
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1000 Bruxelles
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
NR4 7UQ Norwich
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00185 Roma
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69310 Pierre-benite
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02150 Espoo
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Participation ended
1620 Kobenhavn
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.