Objective
RICHFIELDS
Research Infrastructure on Consumer Health and Food Intake using E-science with Linked Data Sharing
There is growing interest in consumer health as related to food, behaviour and lifestyle determinants. However, data is fragmented, key information is lacking, and the resulting knowledge gap prohibits policy makers and companies to make effective public health nutrition strategies and reformulation of food products. Making “the healthy the easy choice” requires knowledge on the context of personal life style choices of EU-citizens.
RICHFIELDS will design a world-class infrastructure for innovative research on healthy food choice, preparation and consumption of EU-citizens, closely linked to their behaviour and lifestyle. This unique RI will bridge the gap by linking the agri-food and nutrition-health domains and account for the regional and socio-economic diversity of the EU. The RI will be instrumental to produce a scientifically reliable, technically sound and socio-legally robust evidence-base that enables scientists to efficiently collect, unlock, connect and share research data of EU-citizens.
Consumers are central to the design: they harbour crucial information, as they increasingly adopt mobile apps and tech-wear, get access to e-business data and even medical information. Collectively, such real-life-time data create new opportunities for research, by e.g. monitoring of food-behaviour providing personalized feedback. For further testing, detailing and underpinning and theory-building, interfaces will be created to distributed facilities for experimental research, e.g. virtual supermarkets. Further enrichment of data is achieved via interfaces with information systems for food and health.
The consumer-focus and the scientific evidence of RICHFIELDS will, via its services, be available to (a) EU-consumers and consumer platforms, (b) stakeholders along the food chain, and (c) policy actors in the agri-food and nutrition-health domain.
Fields of science
- medical and health sciencesclinical medicinecardiologycardiovascular diseases
- medical and health scienceshealth sciencespublic health
- engineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones
- medical and health scienceshealth sciencesnutrition
- natural sciencescomputer and information sciencesdata sciencebig data
Topic(s)
Call for proposal
H2020-INFRADEV-1-2014-1
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Funding Scheme
RIA - Research and Innovation actionCoordinator
6708 PB Wageningen
Netherlands
Participants (15)
49610 Quakenbrueck
1050 Bruxelles
1000 Ljubljana
6708 PB Wageningen
GU2 7XH Guildford
501 15 Boras
9220 Aalborg
28020 Madrid
8092 Zuerich
1000 Bruxelles
NR4 7UQ Norwich
00185 Roma
69310 Pierre-benite
02150 Espoo
Participation ended
1620 Kobenhavn