CORDIS provides links to public deliverables and publications of HORIZON projects.
Links to deliverables and publications from FP7 projects, as well as links to some specific result types such as dataset and software, are dynamically retrieved from OpenAIRE .
Publications
Author(s):
Susi Geiger, Nicole Gross
Published in:
Marketing Theory, Issue 17/4, 2017, Page(s) 435-454, ISSN 1470-5931
Publisher:
SAGE Publications
DOI:
10.1177/1470593117692024
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