A unique element of our work is that it was conducted in real-life settings where participants reported their purchases and SWB via a smartphone app. No restrictions, recommendations, or rewards were given for purchasing particular items,and subjects were asked to make purchases as they would normally do, ensuring that our data describes naturalistic behavior and that this data represents a realistic picture of typical spending patterns and their affective outcomes. It therefore offers a highly ecologically valid data set for building a rich and realistic model of SWB. The development of a model based on rich empirical data has led to a series of new insights into how spending and well-being interact.By presenting the computational model of subjective well-being for consumption that integrates real purchases and recalled SWB, our findings provide a rich space for other researchers to develop and test new hypotheses,as well as providing the financial technology industry and the general public with insights that they can appreciate,value, and use to motivate behavioural change.