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Responding to the Trend of Human Enhancement Drugs: the Case of Drug-Free Bodybuilding Culture in European Context

Objective

The present project sets out to explore the hitherto uncharted culture of drug-free (‘natural’) bodybuilding that has been emerging in different parts of the world as a response to a dominant, pharmacologically-enhanced model that has thus far monopolised public attention and debate. My aim is to critically investigate the practices, discourses and structures that constitute ‘natural’ bodybuilding and make sense of it in light of a ubiquitous gym/fitness culture and the wider phenomenon of human enhancement. Focusing on Europe as a significant and intriguing site in this emerging global mosaic of body cultures, the research will employ a combination of qualitative methods to trace the development of ‘natural’ bodybuilding across diverse geo-cultural areas of the continent.

Call for proposal

H2020-MSCA-IF-2014
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Funding Scheme

MSCA-IF-EF-ST - Standard EF

Coordinator

AARHUS UNIVERSITET
Address
Nordre Ringgade 1
8000 Aarhus C
Denmark
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 200 194,80