Periodic Reporting for period 1 - RemoteControl Device (Remote Controllable Devices)
Reporting period: 2015-02-01 to 2015-07-31
The advantages to the target customers can be summarized as follows:
Trawl fishing
• improved performance of trawl fishing (improved operation)
• greater catch ability
• less discharge of fish
• reduced fuel consumption
• reduced time consumption
Seismic survey operations
• improved performance of survey operation
• more accurate position on potential oil sources
• reduced fuel consumption
• reduced time consumption
Computational simulations of the trawl doors design are being prepared so simulation of trawl doors behavior can be adopted to expected behavior of seismic vanes.
The specific objective of the Remote Control Device Phase 1 was a feasibility study in order to design an adequate market penetration strategy. The study has unfolded the two target markets: fish trawling and seismic survey. Specific activities have been carried out in the study: defining the possible markets, the market sizes and segments, describing the competitive landscape, determine the specific target segments, their needs and decision criteria, determine the pricing and marketing strategies, and determine the business potential and the resources needed to exploit this. The main results are
• It is expected that various governments and institutions as well as NGO’s will have great interest in Poseidon as it can bring interesting solutions to the challenge of environmental protection
• Both customer segments are looking for improved performance in operation and possible ways to reduce costs - and the Poseidon innovation is able to fulfil this
• The patented Poseidon innovation does not have a critical competitor as technology offering the same advantageous performance has not been developed
• The European market will be the primary market for the launch, followed by Russia (west and east), North America and Asia (mainly China)
• The key customers are pelagic vessels, large bottom trawlers (> 24 mtr) and seismic survey vessels
• The market launch is foreseen to be in 2017-18
• Through the Poseidon project Polar can achieve a significant and leading market position
• The Poseidon project will have great impact on Polar revenues, earnings and employment.