BIKO2 2006, SL, as the coordinator of ZombiApp project, is the responsible of the execution of the WP1. Feasibility Study which Deliverable is D1: Feasibility report. During the last 6 months of Phase 1, BIKO2 has been working in this Feasibility Study with the aim of defining in detail a market, technical and legal assessment.
The main tasks carried out during the project were:
i) Deep analysis of main competitors positioning, value proposition and relevant services. This comparison has concluded that ZombiApp value proposition solves better the customer needs than its competitors.
ii) Potential partners assessment in order to establish marketing networks. A list of potential partners has been elaborated in order to facilitate future contacts.
iii) Business model definition in order to review the economic exploitation model and make it available to all target users, especially small and medium ones. The business model has been refined in order to attract the maximum number of users to the network.
iv) Detail analysis of revenue scenarios based on market collected data, revenue models, investments, etc. A specific estimation tool has been developed to support the update the development of scenarios if conditions change.
v) Service positioning and marketing plan definition: sale channels, promotion and resources. An exhaustive marketing plan including the roles needed and the phases to be implemented has been defined.
vi) Organization model: internal work organization in order to exploit the potential of ZombieApp, as well as the required profiles, selection criteria and optimal location of the company. Estimations until 2022 have been made to come ahead of human resources needs.
vii) Legal assessment, to improve the understanding of IPR issues and areas that may have a legal impact on the project, such as privacy concerns and personal data protection issues. A specific contact template has been developed.
Furthermore, BIKO has recently spun-off a new company, Zombie App S.L. with the aim of making use of this new business line, which needs the impetus of a new company. The main strategy of ZombieApp is to consolidate the company and to boost its revenues allowing an important internal growth within the next years and creating new employments.
