For an innovative and unique product such as Parans, where there are no easy way to explain the benefits and experiencing it is basically the only waym, the knowledge about the existence of the technology and clear as well as informative demo installations and real cases are crucial. Since daylight through fiber optics has the potential to fundamentally change the way you think about architecture, daylight and the way to experience the dynamics of daylight also where not enough daylight are present through traditional solutions. By performing extensive surveys, interview stakeholders and map the European as well as the global market Parans should lay out the way to strategically reach out to actors at the key markets. By doing that we will raise the awareness of the existence as well as the potential of our technology and also facilitate live experience of relevant installations.For an innovative and unique product such as Parans, where there are no easy way to explain the benefits and experiencing it is basically the only waym, the knowledge about the existence of the technology and clear as well as informative demo installations and real cases are crucial. Since daylight through fiber optics has the potential to fundamentally change the way you think about architecture, daylight and the way to experience the dynamics of daylight also where not enough daylight are present through traditional solutions. By performing extensive surveys, interview stakeholders and map the European as well as the global market Parans should lay out the way to strategically reach out to actors at the key markets. By doing that we will raise the awareness of the existence as well as the potential of our technology and also facilitate live experience of relevant installations.
