HTpush product is playing in a high competitive sector and very technologically demanding, like is the Construction sector in general and especially the plumbing components.
Into the plumbing sector our system fight to open space face to very big corporations with a very long market presence. They had got a recognized image by the consumers.
In this way the Standards Certifications are the utmost importance in every market because obtaining them, the product proves its functionality, durability and transmit warranty and security so its the best commercial argument that you can get it. But its not enough to get it, is very important with which certifier company you get it and in which country.
From HTP have decided to get four Standards in four different countries taking into account the international references and focus markets:
1 AENOR: Spanish Association for Standardisation and Certification.
Spanish Association, Spanish plumbing sector reference. From HTP decided to get this certification by two motivations:
Because is the national reference in Spain, our origin country. Is very important for international trade to demonstrate presence into the origin country this issue transmit confidence. So even not considering to Spain like a priority market, we considered it necessary to get this Standard.
AENOR is company with a large experience and reference not only in Spain so getting it can open the doors to other countries on the furure.
2 BHRC: Iranian State Certification, belonging to Ministry of road & urban development. We had got a good product position in the Iranian market, so is very important to continue strengthening our position in this country getting the national standard. We are in achieving process. The management of this process is make it together our national client “Falahati Trading” due to the official documents are on Persian.
3 DVGW W534 By IMA Laboratory. German Certification, the most important for us is not that is a German reference but also is the most important global certification and international reference around all world on constructions Materials.
4 TKP Standard obtained by Stroytechnorm Company, Certification company for Russia and CIS countries. Countries with long tradition in plastic plumbing due to them extreme weather.
HTP this year has expanded its portfolio with new product ranges such as the large diameters for its PushFit system (40, 50 y 63) and valves in PPSU. Keeping with these new products betting on these concepts, easy, fast and safe systems.
HTP has made a great effort to disseminate its products using several ways:
Assistance to Fairs for the diffusion of product. In the last dates we have attended as visitors to the following international fairs:
Aquatherm Moscow
Mostra convenio Milan
ISH Frankfurt
Climatización Madrid
We have attended these fairs as visitors and have taken the opportunity to establish new contacts or reinforce old collaborations introducing the new range.
We have also attended Fairs with our own presence::
Kazbild (Astana)
Construct Tehran Exhibition
Isfahan Exhibition.
Visits to customers: After the first contacts obtained in the fairs visited we have made visits to the facilities of some potential customers and in which we have great confidence that soon they become habitual clients.
Visits to HTP plant: Depending on kind of customer, in some cases we decided, as the best option of the presentation of the new products, organize visits to our plant.
