TERA project objective is to enhance the energy efficiency in small scale renewables (power <100kW) targeting houses and buildings. Currently the idea is oriented to photovoltaic and based on client/server architecture, to be extended to energy consumptions. It is based on the concepts: ease of use and modular and scalable services. Owners, producers and consumers (prosumers) can progressively access to new features thanks to remotely upgradable HW unit. The innovation lies on system services and how they are provided: a new user-centric approach (based on ad-hoc designed Key Performance Indexes) supports the decision making in the selection of type of energy to be spent. Solutions currently available in the market are limited to the “Do-It-Yourself”, without any guarantee of accounting. The expected outcome is to improve energy efficiency of small buildings, reducing CO2 emissions, while providing to the prosumers benefit in terms of comfort, and in the investment management higher profits due to better use of energy.
Within this context a complete value proposition covering the i) identification of the customer segment, ii) identification of the proper sale channels for implementing both B2C and B2B strategies and related streams, iii) identification of the main competitors in the Italian market, market from which TERA intends to start the commercialization of its solution, was implemented.
Taking into account international standards and European directives, the current system architecture was empowered for enabling i) security in transmitting data from the field toward the cloud, ii) privacy and data protection, and iii) integration with up-to-date open technologies (FIWARE) for achieving the goal of interoperable M2M and IoT-based solution. In the context of intellectual property management, TERA has performed several patent research aiming at investigating the risk of infringement of third parties intellectual properties.
Finally, starting from the Business Model Canvas, the implemented Business Plan states the activities, resources and materials TERA will need to enter the market, summarising the costs TERA will have to face and the revenues they expect to achieve over the period taken into consideration. The Profit Margin has an average value of about 13% for the first three years of TERA solution commercialization with a pick of about 20% from the second year. Such positive profit margin translates into a positive investment quality.
