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Reusable, returnable packaging for e-commerce

Objective

RePack is a sustainable packaging system for online retailers and shoppers whereby delivery packages can be conveniently and easily returned, and then re-used. It is a system level innovation and its business
model consists of three elements: 1) Reusable design packaging; 2) Stock, deposit management, and track and trace software; and 3) Market place for voucher use.

In Europe alone 3,7 billion disposable packages are sent to consumers annually. Ecommerce market has evaluated market size as 312 billion Euros and growing at almost 20 % annually (Ecommerce Europe,
2013). For webstores disposable packaging is a wasted opportunity to improve consumer experience, increase consumer loyalty and improve their supply chain efficiency. This behavior is wasteful from the
perspective of consumers, webstores, environment and society as a whole. RePack end users save money on their next purchase and web stores improve consumer loyalty while offering environmentally
sustainable delivery alternative to disposable packaging.

The main specific objective of the feasibility study is to pilot RePack in other EU markets. This pilot is used to gather consumer and webstore feedback to identify benefits and analyse bottlenecks in the ecommerce value chain in EU markets. Our current analysis is that the main bottleneck is lack of awareness regarding our innovation outside Finland, limited sales channels, lack of e-commerce contacts and long sales and project cycles. This is especially related to fashion ecommerce. We want to further investigate these bottlenecks, increase awareness of our solution and accelerate Repack adoption cycles.

Fields of science (EuroSciVoc)

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2014-2015

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Coordinator

ORIGINAL REPACK OY
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
LAUTATARHANKATU 10
00580 Helsinki
Finland

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Manner-Suomi Helsinki-Uusimaa Helsinki-Uusimaa
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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