The accuracy of the Business Plan 2016 demonstrates the soundness of the offerings proposed by CoMPi powered by PL SURVEYORS to the identified market, even with conservative sales projections. Furthermore, it has revealed the capacity of this SME to generate sufficient revenue (more than € 1,000,000 in FY 2020) to run it successfully and to push it forward in proposing CoMPi & its related services to its Clients. This high-quality tool can be proposed at a lower price than that of its competitors and become valuable for prediction & monitoring of the future shorelines and coastal management, a crucial issue for coastal populations & activities, representing 1/3 of the EU's economy.
Following the submission of the deliverables of Phase 1 and the feedback from the European Commission and according to the company’s strategic planning and ongoing preparations, PL SURVEYORS has the intention to submit a proposal for Phase 2 of the SME Instrument (Topic: Blue Growth), before the cut-off date of February 2016.
In the framework of the technical advancement of CoMPi, a number of procedures are currently under way, destined to be concluded before the submission of the proposal for Phase 2. These procedures and operations are the following:
progression on the automated routine for the intermediate stages of the prediction process ;
further investigation and finalization of the course of action as regards the acquisition of the AUAV ;
signature of a cooperation agreement between PL SURVEYORS and CUT on the Depth Algorithm acquisition, as well as on the forms of cooperation between PL SURVEYORS and the Photogrammetric Lab, in terms of exchanging knowledge and expertise ;
cooperation schemes with other external researchers (GIS experts, coastal engineers) on technical issues ;
pilot testing of CoMPi in small-scale coastal case studies ;
establish the IP clearance strategy, assessment of the technological innovation elements, as regards the competitors, of the provisional patent claims and straighten out all pending legal issues (with the assistance of legal advisors) ;
preparation of bilateral meetings with potential future investors in the CoMPi project, with potential Partners in other Horizon2020 or EU-funded projects (research or business oriented) and with potential end-users/Clients of CoMPi (from both Public and Private sector).
The following critical key strategies will be pursued by PL SURVEYORS:
1. Initiate an accelerated research association & product development for CoMPi (PL SURVEYORS takes the lead with input and assistance by business Partners, other identified stakeholders & interns);
2. Raise additional funding by participating in EU-funded projects (on local/regional/national/European level);
3. Establish a coherent annual planning (annual Business Plans, budgets, internal procedures and policies) and implement a clear business development process;
4. Develop efficient communication actions towards a wide spectrum of publics (private & public sector, business Partners & stakeholders, awareness campaigns, etc.);
5. Employ further staff for identified needs in order to perform all tasks in a professional way and become a centre of excellence in the industry (need of recruitment plan & related job descriptions).
In addition, the following important key strategies will also be undertaken:
1. Intensify contacts with possible funding Partners from the private & public sector in order to best prepare Phase II of the SME Instrument program ;
2. Rationalize event management (participation in main Conferences, Forums & Symposiums), sector intelligence gathering & follow-up ;
3. Pursue strategic alliances (in terms of products & business association) with identified complementary major players in the hotel & real estate ;
4. Strengthen web presence and promote secure « one-stop-shop » business solutions/platform for professionals, individuals & future Members of the Network ;
5. Identify the range of tools, services, products and projects that may interest Network’s Members, prospects and external Partners (including IT companies, Academia, NGOs, etc.).
Final Assessment of the Market Potential for CoMPi
Due to the magnitude of its scale for the ensemble of human activities, climate change and its side-effects constitute a massive market, by any standards. Sea-level rise (SLR) and its own side-effect follow the same pattern, as millions of people live, prosper and travel in coastal zones. So, this is a "big market opportunity".
At the same time, the EU (following the lead of the U.S. and the works and reports of the UN -mainly via the IPCC) has made the commitment to launch its "Blue Growth" strategy in which issues of ICZM are pushed forward constantly, in all programmes of the period 2014-2020. So, this is a "bull market", as well.
Now, are those elements and trends sufficient to support the development roadmap and further growth pattern of CoMPi powered by PL SURVEYORS? When comparing the business model of successful competitors operating in the field for more than 40 years, it is striking to observe the application of such high-priced models to their Clients. Therefore, certainly there must be somewhere a place for an innovative tool & its related services, such as CoMPi, which makes the stand for a low-cost solution in the prediction & monitoring of the future shorelines and in the ICZM.
A low-cost solution which proves itself to become a profitable one, for PL SURVEYORS, its Partners, its Investors and its Clients alike. The epitome of a "win-win" solution.