The objective of the QuickTicket project is to help optimize the capacity of the shows with a last minute ticketing app . The main objective of the feasibility study performed in 2015 is to create a Business Plan (BP), analyse the European ticketing market and create an internationalization strategy.
Quickticket is a smartphone app where you can buy last minute tickets with big discounts. The main target of Quickticket is to make a success of every live show by selling all their tickets. Quickticket launched a MVP in july 2013 in order to test the application and gather users’ feedback so as to evolve the solution. In this feasibility study we have designed an internationalization strategy and finish the MVP to a tested product.
Since July 2013 Qhaceshoy App has grown from one city (Madrid), where the offer was based in barely known events, to three cities (Madrid, Barcelona and Valencia) with established partnerships with the majority of the promoters of Spain and increasing the tickets sale month-by-month. The project has been well-received by the users and the industry and QuickTicket has been awarded with multiple prizes such as Madrid2020, Tetuan Valley, Zinc Shower and by the Spanish Ministry of Tourism.
The focus of our Business Plan and feasibility study, as stated in the SME Phase I proposal, is to measure the total unsold tickets market in different countries. Due to the difficulty to create such a measurement (general purpose) of each EU country, we decided to study the most significative markets focused in live shows like concerts, festivals, musicals, comedy, sports and theatre. Despite the lack of official data in several countries, we estimate that the unsold tickets represent as much as the 30-40% of the ticketing market.
This is due to major problems in the sector, where the most important is the event discovery (i.e. users don’t have the tools to receive accurate and custom recommendations of events that they would like or information about those events at all).
One important outcome from this feasibility study has been the assessment of the rapid evolution in the ticketing sector: barely a day goes by without some kind of announcement involving ticketing, whether it is the launch of a new app, corporate acquisitions, operations expanding into new countries or another venue or promoter rolling out an in-house system. So with ticketing being arguably the most dynamic part of the live entertainment value chain, it’s our hope that this feasibility study comes to keeping tabs on the who, what, why and how for ticketing internationally.
Concurrently, measuring the secondary ticketing importance has been a part of our study. While event promoters are against the secondary ticketing, the rise of the ticket price and the reduction of profit has led some operators to include a secondary ticketing division in order to atract fans who complain about paying booking fees and all sorts of other taxes appended by the ticketing companies.
QuickTicket addresses Europe’s greatest ticketing challenges for the 21st century: the unsold tickets and the event discovery problem. Studies measures between 30 and 40% the market of the unsold tickets. QuickTicket with the revolutionary personalized algorithm is focused on solving this big problems.
