Periodic Reporting for period 2 - ORCHEXTRA (A disruptive innovation in mobile marketing and business intelligence for drastically increasing SMEs competitiveness)
Período documentado: 2016-01-01 hasta 2016-08-31
These projects and services result accessible for big corporations with a high budget allocated for IT, Marketing and sales, but smaller mid-sized companies simply lack the capacity to access top nocht technology such as the set of services within the scope of Orchextra. Thanks to this project Gigigo will evolve its service to build the most efficient omni-channel platform to provide mobile marketing support to small companies or large companies that are structured in smaller production units.
- Digital Marketing Platform: Orchextra as the main Platform to provide Digital Marketing services to native apps.
- Global Mobile Framework: Orchextra is one of the vendors in the shortlist to be selected as the Framework to build and roll out native apps in a cost-effective way with the full set of digital marketing capabilities available in the platform.
- CRM Integrator: Orchextra can be integrated with customers' global CRM in order to provide precision marketing and re-engagement actions that are meant to become capital in the future through Business Intelligence capabilities.
- Orchextra Promo Tool: Orchextra is the best platform to configure and roll out transactional experiences involving Digital Promotions and Digital Coupons campaigns for all the local markets.
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