The company SVA from Lithuania has developed a very unique and innovative window covering, Collect & Reflect™. The Collect & Reflect™ blinds’ unique patented design of double slats and technology that creates convection current allows sunlight to be captured by the blinds, thus warming the premises covered by the blinds, or when turned to the other side, reflect sunlight and cool the room. During the SME Instrument Phase 1 project Collect and Reflect, a feasibility study of Collect & Reflect™ blinds, was performed and a business plan was elaborated. The findings of the feasibility study validated the innovation and unique value proposition of the product with users, industry and the window coverings market. The objective of the Collect and Reflect project was to conduct a feasibility study to validate the technical and manufacturing aspects of the blinds and to develop an elaborated business plan. The feasibility study included the following aspects: market research, development of a business model, pilot project for the target group, pilot project for the end users, and development of a business plan.
Based on the conclusions of the feasibility study and the results of the project with all the underlying tasks, the positive results, feedback, and viable market entry strategy entail that SVA will continue to develop its product in order to effectively expand into first (Lithuania and United Kingdom) and later, second priority markets (Germany, France, Italy, Spain, Netherlands and Poland) and thereby set a new standards for environmental friendly blinds within the sector of window coverings. The strategic points laid out in the business plan are in line with SVA’s objective to reach full production capacity by producing over 1 million m2 blinds. This objective will be reached as SVA becomes fully operational in its second priority markets by 2022.
