The company (Who?)
Bridge Mediatech, S.L. is a Spanish technology SME founded in 2010. With large experience in second screen solutions for television broadcasting industry, in 2013 we launched our first mobile application: mashTV.. During the second half of 2014 we closed an important business deal with some of the bigger broadcasters of the world to integrate our technology in their "TV" app.
The problem (What?)
The way people consume audiovisual content has changed significantly in recent years: the emergence and rise of the Internet has brought a profound change in the behavior of the audience. In this new era, TV viewers demand a personalized and richer experience watching TV and the possibility of use simultaneously different devices.TV broadcasters and producers need to develop interactive products to build a stronger engagement with their audience. Advertisers are tired of strategies that are not measurable nor results‐oriented and most of the broadcasting sector agents (TV/radio broadcasters, content producers, advertisers…) have poor information about the current behavior of their audience and, in order to improve the quality of such information, they need to include, in a personalized way, Big Data tools that help them developing business activities.
In this framework the integration of mobile devices in contents industry is imperative, and the use of Second Screen applications has emerged from the beginning as the best solution, but the results achieved so far have been rather modest because: i) the existing solutions on the market to synchronize Second Screen applications with the main content are build on craft systems that require an expensive and difficult implementation (only large TV networks can access them); ii) the difficulty that companies in the sector are finding to provide significant value through the Second Screen to the viewer; ii) the lack of talent in the traditional sector companies to incorporate new transmedia storytelling; iv) the absence of a holistic solution that allow the developers build complete applications of second Screen downloading all the systems they need from a single platform.
The solution (How?)
mashPlatfom was born as an Automated Deployment (Autoconfig/install) system, based on Cloud technologies, and conceived and designed “as a service”, with a “download and run” package to facilitate its implementation (making possible a large-scale deployment).
mashPlatfom lets to download and to integrate all the functions needed for building successful Second Screen applications, providing a complete solution with all the instructions needed to deploy cloud infrastructure and a Software Development Kit (SDK) that includes:i) an extremely reliable automatic recognition audio content system; ii) a collecting and managing data platform from which to build models of personalized relationships with the users; iii) an inbound system that allows customized multimedia (and non-invasive) contacts with the users of its applications.
The initial objectives we set in our Phase I proposal were:
- To make a Market study: Undertake a global market study based on current and potential customers, published data and end users to identify key market opportunities, technological trends, size and growth forecasts, competitive landscape…
- To make an Innovation and IP assessment: to ensure that our innovation business and IP strategies are fully aligned to make strategic decisions with confidence maximizing our knowledge in the market.
- To make a Risk assessment: with their mitigation strategies.
- To make a Business Planning integrating International strategy development.
But we have gone further than the initial objectives performing tasks not included initially as:
- To evolve our former deployments (which required an artesanal implementation) into a Plug & Play SDKs.
- To develop an adapted Minimum Viable Product.
- To contrast not only customer´s general opinions but also real customer´s events and behaviours interacting with a real product (mashPlatform MVP).
