The feasibility study was comprehensive of the following assessments:
1. Technical Assessment confirmed viability of process and product. Wood impregnation is 100% with water-based or oil-based solutions for fire-proof and durability over 50 years purpose. Preliminary environmental footprint analysis was performed and regulations for environment were identified.
2. Market Assessment Analysed the marketability of I4FEDW process and products. Detected market segments in construction (engineered wooden products, wood-based panels, wooden flooring, wooden windows), utility poles (for telecommunication and energy supply) and naval sector (wharves and boat building). We analysed the competitors and alternative products and we assessed the legal framework for fire retardant and wood preservation in each sector and field of application. Market trends and identification of target countries were defined as well.
3. Economic Assessment for first pilot industrial plant: identified and analysed CAPEX and OPEX for pilot plant and launch to market. Calculated and validated thermal and energy costs, impregnation agent costs, other raw material (water) consumption, labour, production capacity and operative conditions. Operating fix and variable costs were counted and analysed. Cost/benefit analysis was estimated for each segment and product. Comparison with competitive product was made to estimate sale price and potential profit/loss. Cash flow and payback was determined as well financial resources and sources.
4. IPR: This study assessed the uniqueness of the methods and wood treatment devices developed by DWT, that can commercialize the technology through license. The registration certificate of community trade mark and design was achieved the 11/08/2015 for “Viking” with ID 014003991. Freedom to operate was confirmed.
5. Business Plan: defined framework conditions, SWOT analysis, competitor evaluation, risk analysis. Market strategy outlined, price, place, product mix policies defined. Communication strategy outlined and stakeholder identified. Result achieved: estimated turnover (about 20 M€ by end of 2020) and ROI were estimated for the first five years after project launch. Stated that I4FEDW process allow from 30 up to 80% profit when sold at the current market price, providing high value added services and products.
