Objective The overall innovation project is intended to bring our novel ‘OrchardMan’ vision-based tree-fruit measurement technology toEuropean market-readiness. This will provide in-field data based on cost-effective image capture technology and novelimage processing algorithms, which can identify commercially relevant yield factors such as fruit size, growth and treearchitecture automatically in the difficult environment of the orchard under variable weather and lighting conditions. Theproject will demonstrate that that the developed system has the capability to support precision horticultural management atthe single tree level, reducing waste from growing undersize fruit by up to 50%, and increasing overall tree yields by up to20%, This would give European users a cumulative benefit of €1bn from 500 units implemented over the first five years.This work is relevant to topic SFS-08-2014-1: “Resource efficient, eco-innovative food production and processing”,particularly optimization of current food production systems, in the SME sector, with the aim of reducing water and energyuse and waste generation, and improving food quality, through the improving growers’ ability to increase overall fruit yieldper tree and the percentage of Class 1 quality reducing quality-reject waste, and reduction of imports, reducing transportCO2.There are techno-economic uncertainties that we must clarify before investing in a full development project, so we need tocarry out a thorough feasibility study, including the business plan for the phase 2 development and subsequentcommercialisation. Specific objective for the feasibility study is the elaboration and production of the Business Plan tospecify the second phase work needed to bring this technology to commercial readiness and replicate it through Europe,including Techno-economic feasibility, Market studies, IP and dissemination work. Fields of science agricultural sciencesagriculture, forestry, and fisheriesagriculturehorticulturefruit growing Programme(s) H2020-EU.3.2. - SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) SFS-08-2014-1 - Resource-efficient eco-innovative food production and processing Call for proposal H2020-SMEInst-2014-2015 See other projects for this call Sub call H2020-SMEINST-1-2014 Funding Scheme SME-1 - SME instrument phase 1 Coordinator FRUITION PO LIMITED Net EU contribution € 50 000,00 Address Acorn House, John Wilson Business Park CT5 3QT Whitstable United Kingdom See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region South East (England) Kent East Kent Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 71 429,00