BlueMorph undertook deep analysis of both the technical and business feasibility of UVT establishing early on in the Phase 1 project that the current design of the device was too large for European vineyards. BlueMorph addressed this by developing a strategy to engineer a miniaturised version of the device suitable for the vineyards in Europe, working closely with the sub-contractor Baldwin UV Ltd to establish the production line. During the Feasibility Assessment BlueMorph has contacted over 20 vineyards as potential end users. The majority of the feedback was positive towards the UVT however, some contacted vineyards were wary of changing their processes. By the end of the feasibility assessment, BlueMorph had secured 2 pilot vineyards, one in Bordeaux, France and one in Lazio, Italy.
The strategy was chosen in order to ensure a cost efficient, high quality and full production control. During the PH1 project BlueMorph has defined a minimum viable product, established engineering and industrialisation plans, and as well prepared the IP strategy and 3 year financial projections.