Objective
Advertising industry is currently facing two major shifts that change the way products are promoted and sold in Europe: Retargeting Advertising and smartphone diffusion. This creates opportunities for physical retailers to better know their consumer expectations through “physical retargeting”. After 3 years of development, FIDZUP wants to leverage its current marketing position within retailers with its physical retargeting breakthrough innovation: Fidzup Retargeting.
The current state-of-the-art reveals that no complete physical retargeting solution exists. Fidzup Retargeting is a marketing service based on anonymous in-store locating of consumer smartphones, that helps a retailer to predict its consumer expectations, and offer personalised message directly on his smartphone (by replacing a generic ad), inviting him back to the store, or to follow up the buying process in the m-commerce platform.
Our solution will help physical retailers to send the right message to the right person, and therefore become far more efficient. It will make them able to close the gap to their online competitors in terms of understanding their consumers.
Besides, final consumers will receive messages according to their personal centers of interest.
Ad clutter will be reduced while respecting private data.
The feasibility study will assess three key levels:
1. Technical: Testing and verifying that Fidzup Retargeting in an operational environment
2. Economic: Analysing and deciding on business model
3. Legal: Identifying legal issues relating to data collection in France, UK, Spain and Italy
For European commercialisation of our innovation, total funding requirement during 2 years for Phase 2 is estimated at € 3 300 000.
Dissemination of the innovation will first be European. For cultural, legislative and market size reasons, target geographies for Fidzup Retargeting will address France, UK, Italy and Spain. These countries, combined, comprise 68% of Western European mobile ad market.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- social sciences economics and business business and management business models
- engineering and technology electrical engineering, electronic engineering, information engineering information engineering telecommunications mobile phones
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2014-2015
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
92110 CLICHY
France
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.