Physical Retargeting, innovative mobile marketing services for traditional retailers

Project Information

Fidzup-Retargeting

Grant agreement ID: 674431

DOI

10.3030/674431

Project closed

EC signature date 21 May 2015

Start date 1 May 2015

End date 31 October 2015

Funded under

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Total cost

€ 71 429,00

EU contribution

€ 50 000,00

Coordinated by

FIDZUP
France

Periodic Reporting for period 1 - Fidzup-Retargeting (Physical Retargeting, innovative mobile marketing services for traditional retailers)

Reporting period: 2015-05-01 to 2015-10-31

Summary of the context and overall objectives of the project

“Physical retargeting” involves identifying and getting to know the customers, identifying their needs and proposing them individual advertising. This can dramatically change the selling paradigm with a multi-channel selling process, transforming the drawback of the high fixed cost storefront into an efficient touchpoint area benefit, and generating competitive advantage to physical retailers compared to online-only retailers.
Fidzup wants to leverage its knowledge in marketing analysis for physical retailers by proposing the first complete physical retargeting tool: Fidzup Retargeting.

The feasibility study aimed to assess three key levels:
1. Technical: Testing and verifying that Fidzup Retargeting works flawlessly when integrated
2. Economic: Analysing and deciding on business model: approaching physical retailers; revenue collection (fixed licensing fee, CPM, CPC, CPS… and what amount or percentage); and level of customisation to offer.
3. Legal: Identifying legal issues relating to data collection in the different countries Fidzup plans to propose Fidzup Retargeting initially.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

During the 6-month period of the feasibility study, we carried out market studies in potential selling foreign territories highest: US and UK.
We attended several meetings with key clients to validate the attractiveness and market receptivity of our product and to meet several professionals to distribute our product abroad.
We performed a Freedom to Operate analysis regarding existing patent, food regulations, nutritional claims policy and patent opportunities.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

The six-month-period of the feasibility study was very instructive for the development of Fidzup Retargeting. We validated our physical retargeting services with clients and distributors. This allowed us to refine our strategy through targeted markets, revenue model and commercial evolutions.
With these results, we intend to enter into American and English markets to widen the impact of our innovative product.
Based on technical, economical and legal inputs, our will to pursue the project is confirmed and strengthened.

The Fidbox pre-installed with in-house software to detect Wi-Fi, ultrasound and BLE