The action can reach a huge number of users: private car owners or fleets owners.
This phase assessment has been drafted defining a TAM based on the numbers of on-the-road cars (classified by age) for the aftermarket channel, and on registering cars for the OEM market.
The reachable overall market includes 130 Million vehicles. It was narrowed considering: (i) technical data, (ii) cars age and type, (iii) 6 major countries (Italy, France, Germany, Spain, UK and Poland), (iv) users drivers and intention to purchase, verified through dedicated surveys coupled to valuable JRC investigations on EU level addressing Europeans driving habits and potential to use Electric Vehicles.
As a result, the final user base has been estimated between 300.000 and 3.000.000 users, strongly depending on the price for their decision to purchase.
The addressable users, consequently, can range between 11.000 and 450.000 by targeting innovators and early users kind of customers with dedicated campaigns.
Finally, the NewCo to be generated by the project can reach a turnover around 20 Million Euros per year in 5 years from the possible Phase-2 project ends, with a starting investment of around 3.3 M€. A minimum ROI around 70%.
Europe demands a cut on emissions which will be averagely 26% for major OEMs by 2020. Manufacturers have estimated this effort as a 1000-2000 € added on each new car
The socio-environmental impact of HySolarKit and Hybridization can thus be huge at international level, cutting more than 25% (not considering solar panels effect) of emissions on each car mounting the kit: each users on an average mileage can save more than 1.000 €/year, recovering the cost of the kit in 3/4 years depending on its version.
The consortium wants to work for a Phase-2 award by the SME-instrument call, to assess this data and to bring the kit on the market in no more than 2,5 years.