Outcomes:
• KRTS is a commercially active business with solid foundations. We were recent finalists in the Merseyside Open Business Awards 2015, Small Business of the Year. We have formed strong business relationships with reputable organisations such as The British Bodyguard Association, The American Bodyguard Association, Health Assured and the University of Chester. The Art of Losing Weight programme is replicating the business model we used to develop an interactive on line trauma programme which is currently part of the portfolio provided by Health Assured (
http://www.healthassured.co.uk/(se abrirá en una nueva ventana)).
• We used the phase 1 funding to develop a prototype to accelerate the development of the programme. Once we have stabilised the digital platform, this will offer a new product range, expand our portfolio, provide a new income stream and give us the opportunity to create jobs, employ new staff, clinical coaches and consultants.
• We will build the E-Commerce side of the business including the development of Apps in the future.
• We aim to grow and expand into other geographical areas including tendering for public sector contracts across Europe. Initially, our obvious market will be English speaking countries, then we would move to countries such as France, Belgium and Germany, where English is a second language. Ultimately, we hope to have the programme translated into other languages, whilst addressing any cultural issues/barriers.
• We intend to produce research, publish the findings and disseminate the results through attending conferences and workshops. This fits into our commercialisation plan, by being innovative and disruptive with our unique approach. We can develop and provide a range of supportive products. There is also potential scope for the coaches to deliver training camps/residential programmes based on these advanced concepts. This in turn could put us in a position to franchise this project
A long term outcome of the programme will be to reduce the societal challenge of pressure on the NHS caused by obesity related problems. The problem to be solved is the rise in levels of obesity which has been seen in the UK and internationally.
Because preliminary findings indicate that there are many additional benefits to participants as well as dealing with their issues around food. There is a great deal of potential to develop and adapt this for other issues (such as addiction).
