Unlock the full power of your Point of Sales

Información del proyecto

Salesdat

Identificador del acuerdo de subvención: 684021

DOI

10.3030/684021

Proyecto cerrado

Fecha de la firma de la CE 8 Junio 2015

Fecha de inicio 1 Julio 2015

Fecha de finalización 31 Diciembre 2015

Financiado con arreglo a

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Coste total

€ 71 429,00

Aportación de la UE

€ 50 000,00

Coordinado por

LUNTARIUM SL
Spain

Periodic Reporting for period 1 - Salesdat (Unlock the full power of your Point of Sales)

Período documentado: 2015-07-01 hasta 2015-12-31

Resumen del contexto y de los objetivos generales del proyecto

Luntarium has discovered a unique business opportunity for its software within mass products industry. The key feature of the software enables brands to collect key market information for their brand and its competitors at each point of sale such as position on the shelf, prices, promotions, if the product is correctly displayed, if the grocery stores have given the brand the right place for the slotting fee they paid to them, perform checks on hygiene and cleanliness of stores and much more. This information is sent in form of statistical and quantitative information to marketing managers at hea GTd offices to analyse and take actions in real time. Now-a-day this information is gathered inefficiently by companies through excel spread sheets or word documents, if they collect this important information at all.
Luntarium has completed the feasibility study and business plan to introduce this unique software in EU and worldwide mass products companies outsmarting the competition. Luntarium developed the feasibility report and business plan by performing quantitative and qualitative market research, interviewing mass products companies in Europe to determine strengths and weaknesses of the software, business plan and entry barriers.

Trabajo realizado desde el comienzo del proyecto hasta el final del período abarcado por el informe y los principales resultados hasta la fecha

Luntarium has completed the feasibility study and business plan to introduce this unique software in EU and worldwide mass products companies outsmarting the competition. Luntarium developed the feasibility report and business plan by performing quantitative and qualitative market research, interviewing mass products companies in Europe to determine strengths and weaknesses of the software, business plan and entry barriers.
Several actions have been taken place to perform these activities.
1- We have developed a website in order to showcase the project and it software. It includes logo of the software, description of the software, features, pricing, about us and contact information.
2- Developed printed material to present the product and its benefits.
3- The project lead and the responsible of the technical development of the software have had meetings with different potential clients.
4- The project team have had meetings with different software resellers and distributors to expand market reach.
5 Meetings with software legal experts
6 Developed an marketing and economical business plan
7 Determine the price structure for Salesdat software
8 Further developed the product Meeting the demands of the customers.

Avances que van más allá del estado de la técnica e impacto potencial esperado (incluida la repercusión socioeconómica y las implicaciones sociales más amplias del proyecto hasta la fecha)

Market research study and analysis

The project team worked hard to reach potential clients and showcase the software in order to obtain clear market information and obtain valuable feedback. We focused on multinational mass products companies however we had had as well meetings with local companies as well. This meeting included extensive travel to local offices of the potential clients.
Our software for sales rep is especially designed for mass products and packaged food companies however can be easily be customized for pharmaceuticals to collect market information from pharmacies and for winery’s companies to collect market information from restaurants. Therefore our target market could be much bigger than original thought.
The Salesdat solution has been developed using agile software development methodologies. Our clients can easy use it as packaged software or we can customised it to meet its specific expectations.

Technology and system feasibility
Due to the feedback received on our meetings held with potential clients and our research. We have made improvements on our software. We have improved the design, user experience and colours on the application and web so it can be more attractive.

Legal Feasibility
The proposed system has no conflicts with EU and local legal requirements.

Resource feasibility:

We could identify key influencers and we need to build the direct sales team with vast experience in selling software in this industry will be a key element for the commercialization of the software.

Conclusions
Thanks to the SME instrument, Luntarium SL has better understanding of market and clients’ needs, greater knowledge about competitors, more strategic approach among other aspects.

Luntarium