Objective
STILAVIA is a new disruptive e-commerce platform that intends to provide on-line fashion shoppers with a totally new buying experience. Using our newly developed proprietary set of algorithms users will receive styling recommendations of specific clothing items based on their particular aspirations (to look thinner or taller; to emphasise breasts, shoulders, hips; to match the colour of clothing with the colour of the eyes or hair). This approach goes far beyond the usual on-line shopping procedure, which merely involves performing filtered searches in a previously selected retailer or offer aggregator, making the selection of the desired item based on pictures and written descriptions, and hoping that the size chosen will indeed fit. The consequence is that around 40% of purchases have some degree of dissatisfaction, either because the size was not correct or, mostly, because the piece of clothing does not meet the user expectations once worn. As a result 25% of the purchases are returned, with the retailer assuming the delivery expenses.
The recommended items will be chosen among those on the databases provided by our strategic partners, major on-line retailers such as Zalando and Yoox, with whom we already signed B2B agreements. Our platform will help them to receive new costumers that will make satisfactory and definitive purchases, whereas we will receive a commission for each one of these transactions.
In this SME Instrument Phase 1 we will launch a beta version of the platform in Spain (June 2015), and we will test it and improve it using the feedback of 300 users. In parallel, we will investigate the European market in order to adjust the algorithms to country-specific requirements, and with an eventual Phase 2 (which will include marketing activities) we will get ready for a global launch in 2017.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- engineering and technology materials engineering colors
- natural sciences computer and information sciences artificial intelligence computer vision
- social sciences economics and business business and management commerce e-commerce
- engineering and technology materials engineering textiles
- social sciences economics and business business and management business models
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2014-2015
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
08329 TEIA
Spain
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.