The work under this Feasibility Study has been divided in several tasks to analyse the idea at 4 levels: Technical feasibility and project Execution Plan, Reheat commercial potential, financial viability and the preparation of the Business Plan. Our final objective is to create a ReHeat prototype of 60-kg laundry capacity. During this study we have estimated the human, material and funding requirements, foreseen a project duration of 18 months and developed a business plan. We have organized the work steps under 5 technical work packages, adding another two for Dissemination & commercial tasks and Management. Also, we have performed a FTO analysis showing no conflicts with any existing patent, concluding that we are free to operate and the project is technically viable.
Regarding ReHeat commercial potential, we have studied deeply the market, our competitors and identified our targeted segments. With this information we could define the market strategy basing our activities in Italy, Spain, France, Germany and UK, making the project commercially feasible.
Financially, basing in the market study and the technical requirements, we could estimate ReHeat future projections including its cost structure, revenues, market penetrations and cash flows for the first 5 years. Considering these projections and the funding requirements, we could infer a return of investment of 3 years, making the project financially viable.
Finally, in order to carry out the technical activities and to boost the commercial tasks, we will associate with Nordestwash, an Italian company with whom we have collaborated in the past and accounts over 40 years in the laundry business.
