Deliverables
An online platform will be created to facilitate communication between the different members of the CEESEN. The platform will have various sections to structure the content of communication. For example, in addition to a general discussion list in English, there will be online spaces for each country to communicate in their own language. The platform will also have sections for the sharing of best practices, postings for job openings and requests for partners to submit project proposals. Members will create short profiles about themselves, their organizations and their skills/interests/experience – which will help others seeking partners. The platform will be designed in such a way that maintenance costs will be as low as possible so that it can be easily continued after the project ends.
Project web-page in English with 10 localisations to regional languages.The communications team will create the tools needed to disseminate the project to the outside world. This includes creation of a project web site in English that will include a summary of the project and will serve as a repository for all public documents produced (i.e. manuals and evaluation/replication reports). The site will link to project pages on partner sites in their own language. The website will also contain a registration page for stakeholders who want to join the Central and Eastern European Sustainable Energy Network (CEESEN) that will be created in this project (see WP5). All sites will reference the support for the project by the EC. Effort will also be made to establish a brand identity that will link together all materials including the logos and color schemes used. The website will be functioning by month 6 and regularly updated throughout the project.
CEESEN ConferenceCEESEN Forerunner Conference in Prague, Czech Rep. on MO18
Dissemination ConferenceFinal dissemination event with invited guest from CEE countries
Project logo(s) and visual identity.Effort will also be made to establish a brand identity that will link together all materials including the logos and color schemes used. The website will be functioning by month 6 and regularly updated throughout the project.
Presentation of findings from process and input/output evaluations based upon the plan designed in task 5.5. The report will be presented at final conference.
10 Roadmaps for Energy Future 2050. (approximately 20 pages, optional in EN).Based on the methodology developed in task 3.5, local Roadmaps will be designed by regional partners, working with with their regional road map teams and guidance from the PANEL advisory board. These Roadmaps will explain how the local community will reach the low-carbon economy using their vision, resources, local and national conditions etc. They will use the common basic layout, dividing the content into five overall categories: transforming the energy system, rethinking energy markets, mobilizing investors, engaging public and driving change at the international level. Roadmaps will be prepared by each partner in their native language and EN translation will be compiled into a broad Roadmap document for the CEE region that will be disseminated as described in WP4.
100 Regional Action Plans. (10 pages each)Based on long term Roadmaps of task 3.7, short term action plans will be developed by organizations represented in the Regional Roadmap Teams. These action plans will describe immediate activities (next steps) that should be taken by organizations to reach their long term objectives. It is anticipated that the forerunners trained in WP2 will be instrumental the development and implementation of these plans. The scope of the action plans will be for 2-3 years and be started during the project period. They will contain the list of actions, schedule and the budget, also indicators and clearly described desired outcome.
Energy Efficiency Forerunner Model Replication Guidelines (Long term energy planning & Forerunner Training) in English"Replication Guidelines will be created to offer guidance to other organizations interested in carrying out similar activities. This includes o “How-To do long term energy planning” will give an overview about the long term energy planning model used in this project: engaging stakeholders, collecting ideas, setting visions, developing scenarios, setting up Roadmaps, designing stakeholder action plans, evaluating the impacts, and mobilising the public. o “How-To train and empower energy efficiency forerunners"" will describe the needs of forerunners based upon the participants of this project, who will be interviewed. Will also document the training model used, with revisions based upon feedback received from participants. "
1 English synthesis report on CEE regions available on project website as pdf file.Report that analyzes local energy profiles.
Guidebook on Energy Efficiency Advocacy in 13 languagesAs part of the development of the curriculum, a guidebook will be created by the experts from TREA, CPU, WWF Bulgaria, Hungary and UT. The guidebook will be written in English and then translated into 10 languages to be used at the local level in each partner country. Care will be taken to write the manual in accessible easy to understand language. The manual will contain practical exercises that can be carried out by readers to analyze their environment and develop advocacy strategies. It will also include examples of various tools to be used by readers, such as sample letters of support/press releases, SWOT and Stakeholder analysis worksheets, and logical frameworks to connect together different elements of an advocacy strategy. The guidebook will be used during the various trainings described below and will be made available on partner and project websites. The manual will also include short case studies of successful forerunners in Eastern Europe and other countries that will illustrate how the various concepts described have been effectively been put into action. Work on the manual will begin in month 8, as the curriculum is put together in guidebook form and best practice case studies are identified and added. The manual will be ready by month 10 for train the trainer workshops.
Written Curriculum and Training Materials in 13 languagesDuring months 1 – 10, staff from the Institute of Government and Politics at the University of Tartu (UT) and energy experts from the Tartu Regional Energy Agency (TREA), ConplusUltra, EMU and environmental experts from WWF Bulgaria and Hungary will work together to develop the Advocacy Training Curriculum. The curriculum will be based in part upon advocacy methods used by the World Wild Life Fund and training models that have already been developed, including the Env.net Advocacy Toolkit , which was developed via a project funded by the European Environmental Bureau. The curriculum will consist of the following components: • Problem Identification and Goal Setting – Training participants will learn how to conduct research and consult with secondary stakeholders to better understand the current situation, the most significant problems and identify goals for solving them. These should be specific, measurable, achievable, realistic and timely – so that success in reaching them can be evaluated. • Identifying Target Audiences and developing Advocacy Strategies – Trainees will learn to analyze and select which audiences they need to target. They will also learn of the different advocacy strategies should be taken with various audiences. This includes: o Elected Officials– The focus is on understanding the policy cycles at work (at the local, regional or national levels as appropriate) processes at work so that advocates can get their issues onto the agenda, which can lead to inclusion in legislation and eventually adoption (or repeal) of laws. o Public Administrators – Although systems vary to some degree from nation to nation, in general, great deal of discretionary power resides with public administrators. Advocacy tactics with this group could include participation in administrative meetings/public hearings and/or mobilization of citizens or media campaigns to apply outside pressure. Advocacy efforts can also include serving a watchdog role in monitoring government behavior. o Corporations – Advocacy towards corporations is typically related to efforts to change corporate/industry behavior and might include direct interaction with the firm(s), media campaigns or citizen mobilization. o Citizens – Advocacy with citizens typically occurs on two levels. Internal stakeholders of an organization, its members, staff, volunteers, donors, clients supporters etc. require specific forms of communication to get and keep them engaged in the work of the organization. For citizens outside of the organization, usually some level of segmentation is valuable, in which the specific attitudes and concerns of the group can be addressed by the organization. • Creating Messages – Participants will learn to tailor messages to specific targeted audiences. For example, messages to companies might focus on business opportunities that energy efficiency can offer, whereas for policy makers the message could be about the possibilities of lowering the operating costs of government. Of particular importance for this project will be helping advocates to translate the sometimes complicated technical jargon related to energy efficiency into language that can be easily understood by stakeholders at all levels (scientists, policy makers, citizens etc.) • Identifying resources and potential/actual opponents – Similar to a SWOT analysis, successful advocates are capable of identifying the technical, financial and other resources that are available or needed. Stakeholders in this project will also learn to identify partners who can be supportive as well as opponents who might work against advocacy efforts. Important to this is being able to develop strategies for filling weaknesses, obtaining needed resources or creating rebuttals to the claims or arguments made by opponents. • Selecting Messengers – For many messages, who delivers it can be as important as the content of the message itself. In addition to identifying ap
10 regional visions for sustainable energy future. (approximately 20 pages, optional in EN).PANEL partners working with their regional roadmap teams will work towards developing long term energy visions based upon the methodology described in task 3.4. Key to the visioning process is obtaining feedback and input from as wide a range of primary, secondary and tertiary stakeholders as possible. Thus, a range of different methods will be used to solicit input: • Regional Roadmap Meetings, made up of stakeholders who have been identified as forerunners and provided the full range of training will be convened to discuss the relevant themes from task 3.4 such as Government and the role of state, the presence and possibility of skills shortages, the levels of consumer/citizen acceptance, etc. • Focus groups will be held with specific stakeholder groups to discuss issues relveant to them. For example, a focus group of citizens would discuss the topic from the point of view of non-affiliated consumers. • Expert Interviews for certain stakeholders, such as government officials, individual interviews would probably be more appropriate than focus groups. These will be used especially for reaching stakeholders who have not participated in other project activites (i.e. training from WP2 or participation in the knowledge network described in WP 5) especially stakeholders from outside of the region who still can have an impact, such as repressentatives of state ministries.
1 synthesis report in English on CEE regions available on project website as pdf file.Report that analyzes local energy profiles.
1 English synthesis report on CEE regionsReport that analyzes local energy profiles.
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