Objective
The EyeTrack project develops the first eye-tracking system truly adapted to mobile usages and seamlessly combined with a user-testing environment accessible to every digital team.
Measuring visual attention in mobile usage is highly challenging.
Optimising user experience of a mobile application during agile development implies testing the app “in the wild”, with real users. It requires methodology to measure observable interaction issues, and adapted technology to detect issues from visual interactions with the digital content (where people look is undetectable by direct observation of users).
Mobile user experience is one of the biggest challenges that faces every app launched on the market. However thousands of digital project teams lack reliable tools to optimise their work and reduce testing costs, while hoping to trigger the right consumer behaviors.
This market is partially addressed by eye-tracking solutions that are expensive, difficult to use, and offering limited capacity in terms of data analysis. Current systems for mobile devices are either stationary or inaccurate.
Matchic Labs develops a new and accurate Eye-Tracking solution for Mobile Usage and Agile Testing, enabling development teams to easily build tests, collect data, and get results. Fast.
Meant for field-testing with real users, it is built around an innovative eye-tracking system adapted to mobile usages: ultra light hardware, plus Software as a Service environment that analyses visual behaviors of panels of users.
Digital teams will reduce project risk and improve their apps based on easy to understand analysis.
The EyeTrack project is aimed at a €1B and fast growing market where ad agencies, user experience professionals, and mobile app developers require cost effective tools adapted to their digital project cycles.
Phase 1 will tackle industrial feasibility, technical feasibility of eye-tracking in daylight, customer validation, and the development of a detailed business plan.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences data science
- natural sciences computer and information sciences software
- social sciences economics and business economics microeconomics
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2014-2015
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
75011 PARIS
France
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.