DISRUPTIVE EYE TRACKING FOR MOBILE EXPERIENCE OPTIMISATION

Project Information

EyeTrack

Grant agreement ID: 696305

DOI

10.3030/696305

Project closed

EC signature date 19 August 2015

Start date 1 September 2015

End date 29 February 2016

Funded under

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Total cost

€ 71 429,00

EU contribution

€ 50 000,00

Coordinated by

MATCHIC LABS
France

Periodic Reporting for period 1 - EyeTrack (DISRUPTIVE EYE TRACKING FOR MOBILE EXPERIENCE OPTIMISATION)

Reporting period: 2015-09-01 to 2016-02-29

Summary of the context and overall objectives of the project

The EyeTrack project will develop the first eye-tracking system truly adapted to mobile usages and seamlessly combined with a user-testing environment accessible to every digital team.

The objectives of the project in phase 1 was to obtain a clear roadmap of the industrialization of the product, to meet with potential customers in targeted client segments, and to validate a key technical feature of the eye-tracking system.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

During Phase 1, we achieved an industrial feasibility study based on our current industrial design, a technical feasibility study of eye-tracking in specific conditions, a market assessment study and customer validation, and a detailed business plan.

The main results are a clear roadmap on industrialization with cost optimization of the system, a path to high robustness of our eye-tracking algorithm, and many insights in terms of customers’ expectations and needs.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

The EyeTrack project will lead to a very innovative eye-tracking system capable of delivering user experience data on mobile devices. It will have a large impact on a fast growing digital market where measuring visual attention in mobile usage is highly challenging.

Matchic Labs

Matchic Labs 1st eye-tracking glasses, at Futur en Seine 2015